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Google Announces New, Free Digital Skills Training Sessions Online

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With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education courses, with a new series of online sessions designed specifically to meet increased need during the crisis.

Google online education courses

As explained by Google

“We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.” 

The schedule of courses, which you can see above, could provide some valuable insight for those looking to get a better understanding of how search works, how to optimize your Google ads, and how to improve your website performance.

In addition to this, Google will also offer personalized assistance with a Google employee to those who attend, while Google’s also continuing to partner with over 7,000 local rganizations on digital skills training initiatives.

It could be good opportunity to get a better handle on digital marketing fundamentals, especially for those business owners who’ve now been forced to make a more significant shift online due to the COVID-19 shutdowns. 

Google products, in particular, can be very technical, with a lot of variables at play. Getting a better understanding of how they work, direct from Google, could be a big help in optimizing your digital marketing performance. 

You can register for any of the available courses here using your Google account. 

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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