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Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities

Published

3 years ago

July 13, 2021

google announces new integration with godaddy web stores to expand ecommerce opportunities

As part of its ongoing effort to expand its eCommerce offerings, and align with the rising interest online shopping, Google has today announced a new partnership with GoDaddy, which will enable GoDaddy online web store managers to integrate their product listings across Google’s surfaces, at no additional cost.

As per Google:

“GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks. With this integration, GoDaddy merchants can upload their products to Google, create free listings and ad campaigns and review performance metrics – all without leaving GoDaddy’s Online Store.”

As Google notes, the process will enable GoDaddy eCommerce merchants to create fee Google Shopping listings, which can then be displayed in various Google apps and tools:

“If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, Google Shopping tab, Google Images, Google Maps, and Google Lens. If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, YouTube and the Google Display Network.”

GoDaddy users will be able to build Smart Shopping campaigns within their GoDaddy dashboard, which will enable them to utilize Google’s automated matching tools to get their product listings in front of people who are searching for related items within its apps.

As noted, it’s the latest in Google’s expanded eCommerce push, with the platform also announcing a similar integration for Shopify merchants back in May. Google says that it’s seen a 70% increase in the size of its online product catalog over the last year, and an 80% increase in merchants on its platform. That comes as a result of increased online shopping activity due to the pandemic, but Google also eliminated all charges for Google Shopping product listings last April, as a move to assist retailers looking to shift focus amid the pandemic.

And with Google still the key platform that many turn to begin their discovery process, in all forms, that’s proven to be a highly enticing lure for online retailers, which, in turn, increases Google’s shopping utility, and will help keep it front of mind for such, even as other apps (like Facebook) look to broaden their own eCommerce footprint.

Google’s also looking to facilitate more product discovery via image-based searches, while providing a means for retailers to link in their loyalty programs with Google-based purchases. Google’s also working to add new reminders for users of their previous shopping activity, with a new module in Google Chrome that will highlight any open carts that users have left across the web.

In combination, these prompts could serve as a powerful way to maximize sales for merchants that are connected into Google’s discovery system, which will make this new GoDaddy integration a worthy consideration to keep in mind.

In order to connect your GoDaddy listings, users need to link their product catalog via Google’s Merchant Center, which will sync their listings between the two surfaces. That will then enable them to build their Google campaigns, and optimize their listings for the various Google surfaces.

You can read more about the update here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.