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Snapchat Shares New Insights into Sports Engagement Among Snap Users [Infographic]



July is turning out to be a massive month for sporting events, and with the vaccine roll-out gradually gaining momentum, many of these events also mark a return to some level of normalcy, with live crowds coming back, and the roar of stadiums gaining depth and resonance once again.

Of course, that won’t be the case at the upcoming Olympics, with fans not able to attend due to host nation Japan’s ongoing efforts to control the pandemic. But even so, there is a level of hype rising for the event, and with the NBA Finals in full swing, major UFC bouts, Euro 21, the MLB All-Star Game, and the return of the NFL on the horizon, there’s a lot to be excited about if you’re a sports fan.

And if you’re a brand that’s looking to reach these fans, it may well be worth considering Snapchat in your planning. As per these new stats, the Snapchat audience is highly engaged in sports, and in sharing discussion around the same. 

There are some interesting notes here – you can check out Snapchat’s full sports overview here, or take a look at the infographic listing below.

Snapchat sports engagement stats



LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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