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How SMBs are Tackling Social Media Marketing [Infographic]

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How do you learn about the most effective social media marketing techniques?

Do you hear about them from friends and other business owners? Do you test out different approaches and see what works? Obviously, you read Social Media Today to stay up to date (as you should). 

There are various approaches you can take to learning and adopting the latest digital marketing options, and there’s no one ‘right’ approach to doing so. Which is why this new research from the team at SkyNova is of interest.

SkyNova recently surveyed over 400 entrepreneurs to glean some insight into how they’re approaching social media marketing. 

The research revealed that:

  • 89% of entrepreneurs said they rely on themselves for social media support
  • Facebook remains the primary business platform for the vast majority of business owners
  • TikTok is the platform that business owners currently want to crack the most

There’s more insight in the full study, which you can check out here, or take a look at the summary findings in the infographic below.

Small Business Social Media survey

Socialmediatoday.com

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How to Design Infographics Specifically to Get Backlinks [Infographic]

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How to Design Infographics Specifically to Get Backlinks [Infographic]

Are you looking for ways to generate backlinks for your SEO campaign? Want to know how to create infographics that act as linkable assets?

The team from New Reach Agency share their tips for success in this infographic.

They break things down as follows:

  • Research
  • Outline, mockup wireframe and mood board
  • Design

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

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An Overview of Google’s Algorithm Updates in 2021 [Infographic]

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An Overview of Google's Algorithm Updates in 2021 [Infographic]

Are you across all the latest Google Search Updates, which could be impacting your SEO performance?

Google’s always looking to evolve its algorithms to improve its user experience, and deliver more relevant results. And within that, sometimes those changes can alter the way your pages rank for certain keywords and terms.

If you’ve noted a drop-off in your search referral traffic, one of these changes could be the culprit – but how do you know which changes went into effect, and when, in order to correlate each with your search traffic peaks and troughs?

This visual overview from the team at OnCrawl will help. The graphic outlines all of Google’s major search algorithm updates from the past year, which you can then match-up to your results.

Of course, the pandemic, and the related impacts, have had such a big impact on consumption behaviors that it’s hard to pin down any specific cause for most changes in recent times. But maybe, through cross-examination, you can get a better indicator of potential impacts – while you can also ensure you stay up to date with Google’s algorithm changes by following the Google Search Central blog.

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8 SEO Mistakes Weakening Your Google Ranking in 2022 and Beyond [Infographic]

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Are you struggling to get your website to rank well on Google? Want to know the common mistakes that could be limiting your SEO success?

The team from Red Website Design share 8 SEO mistakes that weaken your ranking on Google in this infographic.

Here’s a quick summary:

  • Your target keyword is not in your domain/subdomain
  • You’re not writing enough quality content
  • You haven’t secured your website with https
  • You don’t have an optimized image on your page
  • Your page load speed is too slow
  • Your bounce rate is too high
  • You have duplicate content on your page
  • Your content is not optimized for your target keywords

Check out the infographic for more detail.

SEO mistakes infographic

A version of this post was first published on the Red Website Design blog.

Socialmediatoday.com

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