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How Social Media Platforms are Marking Juneteenth, Which Commemorates the End of Slavery in the US

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Today is Juneteenth, an event which commemorates the day that the last remaining enslaved people in the United States were freed back in 1865. And amid the #BlackLivesMatter movement, Juneteenth has taken on increased significance this time around, and to mark the occasion, the major social platforms are all seeking to amplify black voices and provide events and resources to showcase its cultural significance.    

Here’s what each platform is doing for Juneteenth 2020.

First off, Facebook is running a series of events on its ‘Lift Black Voices‘ mini-site, which it launched this week as part of a range of new funding and resource commitments to assist the black community.

Juneteenth commemorates the day in 1865 when the last remaining enslaved people in Galveston, Texas finally learned of…

Posted by Facebook on Friday, June 19, 2020

Instagram, meanwhile, is also running a series of events for Juneteenth, and has added new stickers to help users participate in the event and show support.

Instagram Juneteenth

Instagram has also launched a new set of guides which focus on providing information about Juneteenth, providing support for the black community, and addressing issues related to racial diversity and representation. 

An internally, Instagram has also canceled all of its staff meetings in order to instead run a series of sessions with external experts about racial justice and racial inequality. 

Over at Twitter, the company has made Juneteenth a paid holiday for staff, and has sought to raise awareness of the event in several ways.

First off, Twitter’s added a new Hashtag emoji that will be displayed on any Juneteenth related tag.

Tap through on the above tweet and you’ll also be able to access a range of resources to provide more information on Juneteenth and its meaning to the black community.

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Twitter’s also added another new hashtag emoji to the tag #BlackJoy.

Twitter’s also running a new campaign to amplify black voices via tweets on billboards, which are being displayed today in eight key cities that have been at the center of the #BlackLivesMatter movement.

Twitter Juneteenth billboard

And Twitter has also shared a message from #BlackLivesMatter founder Opal Tometi via its new voice clips tool.

LinkedIn, meanwhile, is sharing a range of news stories, resources and highlights via LinkedIn News, helping to connect users to relevant info.

And TikTok has added a dedicated Juneteenth page, which showcases a collection of resources to provide users with more information about the commemoration, and Black history more broadly.

TikTok Juneteenth

The page also connects users with social justice organizations that they can support, while TikTok is also partnering with BLKFREEDOM.org, a digital commemoration of Juneteenth that’s been put together by six Black museums and historical institutions, in order to connect users to the initiative.

And amid the various efforts to promote Juneteenth, Snapchat has had a slip-up, promoting a commemorative Lens which showed chains breaking in response to the user smiling in the frame. Snapchat has apologized for the insensitive depiction and removed the Lens.

That error once again highlights the role that social platforms play in disseminating information, and the cultural sensitives they need to factor in to all such decisions. According to The Verge, the team which develops Snapchat’s Lenses is based in Ukraine, and is therefore not as familiar with the intricacies of American history. But that’s for Snap to manage, and the issue itself points to another concern highlighted today by The New York Times – that while social platforms are keen to highlight their support for such causes, their platforms can be, and are being, used to amplify racial division, which is a core concern they need to address. 

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Various forms of racial discrimination and hate have been amplified by social networks. Social apps themselves, as the platforms will argue, are not the cause of such in broader society, but the medium can be used to fan the flames of racism, and with so many people now engaging on social, the potential reach of such movements can be significantly boosted by these tools.

While events to mark Juneteenth, and to support racial diversity are important, it’s equally important that the current focus on such is not a temporary trend, and that the momentum of #BlackLivesMatter does lead to serious policy change, and action, on a deeper level, within all organizations.  

Socialmediatoday.com

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How to Conduct a Social Media Audit [Infographic]

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How to Conduct a Social Media Audit [Infographic]


It’s the beginning of the new year, which makes it a perfect time to review and refresh your social media profiles, while also establishing clear, data-backed goals and targets based on current performance.

When was the last time you did a thorough review of your social profiles and insights?

To help steer you in the right direction, the team from Emplifi have put together this guide to conducting a social media audit, and defining the key measurable for your social media marketing approach.

And while you’re likely aware of the importance of these steps, it’s handy to have them all in a one-page summary, while there may also be some elements that you haven’t updated in a while that need to be reviewed.

Check out the full infographic listing below.



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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

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Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





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