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Civil Rights Groups Call on Advertisers to Pause Facebook Ad Spend in July

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Despite ongoing criticism of its policies, and its approach to divisive comments and content, Facebook has thus far stood firm on its stance that it should intervene as little as possible, and leave such commentary active, in many cases, in order to let users see what other people have to say.

Will this make Zuck and Co. re-think that stance?

This week, a collection of civil rights groups, including the Anti-Defamation League, the NAACP, Sleeping Giants and Common Sense Media, have teamed up to launch a new campaign calling on major advertisers to pause their Facebook ad spend in July, in order to send a message to the company that its lack of action is not good enough.

As per StopHateforProfit.org:

We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook’s services in July.”

Concerns around Facebook’s policies on such have always lingered, but the issue has been amplified by the #BlackLivesMatter movement, and in particular, Facebook’s refusal to take any action on this post from US President Donald Trump.

Trump post on Facebook

Trump also posted the same comment on Twitter, and Twitter chose to put a warning on the tweet, as it violated platform policies regarding “the glorification of violence based on the historical context of the last line”.

Facebook refused to take any action on the comment, as per its normal approach to Trump’s posts, which has prompted the civil rights organizations to launch their campaign, and seek to mobilize advertisers to hit Facebook’s earnings, in the hopes of prompting further action,

Will that work?

In order for the campaign to cause Facebook any real issues, a lot of businesses would need to take part, which is a big ask, but thus far The North Face has joined the cause, while digital-advertising firm 360i, which represents McCormick & Co., Discover Financial Services and Unilever, among others, has also urged its clients to join the boycott.

Again, that won’t be enough to cause a serious dent in Facebook’s finances, but simply by taking part, and promoting the campaign, it hurts Facebook’s reputation. More brands sharing the message means more awareness of the concerns around Facebook’s ad policies – so while it may not deal a crippling blow to Facebook’s business, it will help to boost concerns, which could also prompt Facebook to take more action.

And really, it’ll only take a few major brands joining the cause to cause a serious PR issue for The Social Network. Right now, Facebook might not be any more concerned than it had already been, in regards to the campaign launch, but if a few more big names announce their support, that could be a big issue, perceptually, if not financially.

But Facebook has remained firm on its stance thus far, with CEO Mark Zuckerberg repeatedly stating that the voters should be able to see what elected officials, in particular, have to say, whether they like such comments or not. People can respond to such by voting, and in this sense, Facebook sees itself as playing an important part in civic discourse, by providing a platform for people to see what their leaders have to say, on everything.

That level of interaction wouldn’t be possible without social media, so it’s a good thing, in Facebook’s estimation, that people have that connection with their leaders.

The problem is that this takes an idealistic view, and doesn’t account for the fact that many people will take comments from the President at their word – no matter how truthful, or not, or accurate, or not, they may be. 

When the President says that the media is the ‘enemy of the people’, that has real world consequences for journalists, when the President says that Antifa is a terrorist organization, that sparks real concern, and indeed, hate. And these are not the most egregious examples of what Facebook is letting through.

Maybe, this latest protest action will prompt more internal discussion around such, and send a stronger message to Facebook about the related impacts.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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