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How to Create Engaging Facebook Videos [Infographic]



As you’ve probably heard, video is the best performing content type on Facebook, consistently outperforming text and image posts by a significant margin.

Through videos, you can provide your audience with a front-row seat to your brand’s story and values, which can make it easier for people to connect and engage.

But even if you do produce video, there’s no guarantee of success. Some videos will perform better than others – but if you factor in the most common notes, you can increase your chances of success, by adhering to some basic rules of creation.

The team from Socialinsider recently conducted a study to determine the most common factors in popular Facebook videos, which they’ve outlined in this infographic (created by Easelly). The notes, based on 10.5 million Facebook videos, cover format, length, description text and more.

Take a look at the full infographic below.

facebook video stats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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