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How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]

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Looking to make LinkedIn a bigger focus in your digital marketing efforts?

It’s definitely worth considering. Now up to 774 million members, and seeing record levels of engagement, the platform provides opportunity to get your brand and business offerings in front of key decision-makers, which could be a great way to generate new leads, and contacts.

But in order to maximize those opportunities, you need to consider your LinkedIn branding, and how you’re presenting your key information on the platform.

Have you considered what people will find on your LinkedIn profile and page when they go looking – whether via LinkedIn itself or Google search for your brand name?

Getting your branding efforts right can be key to this – and earlier this week, LinkedIn published a new 33-page guide on effective brand-building practices, and how you can utilize the platform’s ad tools to boost your presence.  

LinkedIn has also shared an infographic overview of the key principles and tips, which may also help in your process.

Check out the full infographic below.

LinkedIn Brand Building tips

Socialmediatoday.com

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Jailed Saudi woman tweeter shrugged off risk: friend

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The ability to tweak tweets after firing them off has been a feature users have long yearned for at the one-to-many messaging platform

Image: – © AFP/File DOMINICK REUTER

A Saudi woman given 34 years in prison for tweets critical of the government knew people were informing on her but did not take it seriously, a friend said Thursday.

Salma al-Shehab, a member of the Shiite minority in the Sunni-ruled kingdom, had been studying for a doctorate in Britain and was arrested in January 2021 while on holiday.

On August 9 she was sentenced to 34 years in jail for aiding dissidents seeking to “disrupt public order” in the kingdom by relaying their tweets.

A friend of Shehab, who asked not to be identified for her own security, said she had not taken threats of denunciation seriously.

“We discussed people harassing her on Twitter and reporting her tweets to the security services online,” the friend told AFP.

“She didn’t think the authorities would be interested in someone with less than 2,000 followers,” she added.

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Shehab now has around 3,000 followers on Twitter.

A mother of two and a PhD candidate at Britain’s University of Leeds, School of Medicine, she was also banned from travelling abroad for a further 34 years as part of the sentence.

The oil-rich Gulf state has cracked down on rights activists, many of whom have been jailed and banned from travel.

Women’s rights activists have also been targeted.

A Saudi Arabian national flag flies in Riyadh – Copyright AFP Dimitar DILKOFF

The crackdown increased after Crown Prince Mohammed bin Salman became Saudi Arabia’s de facto ruler in 2017.

The authorities have made available an app called “Kollona Amn” (Arabic for “We are all security”) which allows “all citizens and residents in Saudi Arabia to play the role of police officer”.

It is used to report accidents or crimes — but can also be a tool to denounce political opponents.

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Shehab tweeted mostly about women’s rights in the conservative country.

She was jailed just weeks after US President Joe Biden visited Saudi Arabia, a controversial trip because of the kingdom’s human rights record.

US State Department spokesman Ned Price told reporters on Wednesday that Washington regularly raised the issue of human rights with Riyadh.

“Exercising freedom of expression to advocate for the rights of women should not be criminalised,” he said.

Rights group Amnesty International has called for Shehab’s immediate and unconditional release. It described her jailing as “outrageous”.

On its website, the University of Leeds said in a statement it was “deeply concerned” by the development, “and are seeking advice on whether there is anything we can do to support her”.

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