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How to Utilize Your Instagram Profile at Every Stage of Your Sales Funnel

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how to utilize your instagram profile at every stage of your sales funnel

Instagram has long been a popular marketing tool, with many brands around the world now using it to find and collaborate social media influencers and use their established voices to generate sales and build awareness.

Not as many businesses, however, use their own Instagram profile to build a complimentary marketing channel to create a more effective sales funnel.

Admittedly, building up your sales funnel takes time – it’s much faster to use someone else’s already existing authority than invest in building your own. However building your own assets is more effective in the long run, enabling you to bring in sales on auto-pilot, without further investment. 

So how can your Instagram channel help you build a more effective sales funnel?

First off, a quick explainer on how the funnel concept works – a sales funnel is a visual representation of how your customers are proceeding towards making a purchase. In its simplest form, an average sales funnel consists of three main stages:

  • Top of the funnel (i.e. the first introduction of your brand and your products to a customer)
  • Middle of the funnel (i.e. this is where a customer feels interested or curious enough to know more about you or your product)
  • Bottom of the funnel (i.e. this is where your customer adds your product to a shopping cart and completes the sale)
Sales funnel

Used well, Instagram can provide an extra boost in each of these segments.

1. Top of the funnel: Create Instagram stories that build relevant clicks

Instagram Stories have become an increasingly effective marketing channel since Instagram allowed clickable links to be used within Stories frame.

“Swipe-up” links add an ability to generate direct referral traffic from Instagram – and if you do your job well, that traffic will be well-targeted and highly converting.

But not everyone can access Swipe Up links in Stories. in order to qualify for the option, your brand profile needs to:

  • Have to have at least 10,000 followers
  • Be a verified account

Both of these are relatively attainable, though it does take some work. But once you’ve established a presence, and gone through the verification process, adding Stories links can be a valuable consideration.

But you shouldn’t just start selling from your stories. That’s a good way to lose followers quickly. Instead, you should focus on these key elements to maximize your Stories performance.

  • Use creative ideas that are able to soft-sell without being too “salesy”
  • Build engaging stories that catch an eye and hold attention

Lightricks Boosted is a cool tool that can help on both fronts, with creative templates and video editing tools that will likely inspire new formats, angles and ideas.

Boosted

The cool thing about the tool is that you can create the same video in different dimensions to re-use it on more than one channel. So you can post your videos on YouTube, Facebook, and yes, as Instagram Stories.

Another tool that cuold inspire some creative Instagram content ideas is Text Optimizer. The tool analyzes your target niche and returns underlying concepts, entities and questions. All of those never cease to inspire engaging content ideas.

Text Optimizer

2. Middle of the funnel: Use Instagram to curate & display social proof

Middle-of-the-funnel content is the bridge between the first introduction and the initial engagement – a key piece of your marketing strategy. This is where your customer decides whether to leave, or stay and give your product a chance.

Social proof tends to help make that decision, especially if it’s easily verifiable, which can be facilitated via Instagram. Numerous retail brands curate Instagram in search of real people who’ve featured their products in creative and engaging ways.

Here’s an example of powerful social proof which is powered by Instagram:

Social proof instagram

This type of curated content showcases your product in a real-life context, engaging your loyal customers and helping to build community. All of this applies to establishing the powerful middle of the sales funnel.

Obviously, don’t forget to ask Instagram users’ permissions before reusing their content on-site and/or on your own feed but this is also a good opportunity to engage your social-media-active customers:

UGC Instagram feed

3. Bottom of the funnel: Use Instagram retargeting

I’m sure you’ve noticed that you often see ads on both Facebook and Instagram coming from sites or brands you recently engaged with. This is retargeting in action – Facebook enables businesses to target Facebook and Instagram ads to those people who visited your site and performed some sort of action.

Specifically, you can re-target those customers who abandoned your shopping cart without completing the purchase. This is exactly how Instagram can boost your sales funnel performance and trigger more action at the very bottom of it.

Retargeting

Bonus: Use on-site retargeting for more impact

Not many marketers realize that retargeting can work on their own sites as well – that is you can serve custom calls-to-action and offers to people who already visited your site (i.e. your returning traffic) as well as serve custom content to those people who came from Instagram.

Finteza allows you to set-up retargeting campaigns and serve on-site promotional content based on the referral source as well as your site users’ past actions on the site. For example, you can set up a process to show custom discounts to people who came from Instagram, even if they left your site and came back. 

It will also help you analyze your Instagram sales funnel and the effectiveness of all your methods:

Finteza Instagram

Instagram can be a powerful marketing tool, especially when you use the platform to its fullest potential. Of course, it’s not the only tool you should be using to build an effective sales funnel but it can definitely be a great addition to your current marketing tool suite.

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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