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How to Utilize Your Instagram Profile at Every Stage of Your Sales Funnel

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how to utilize your instagram profile at every stage of your sales funnel

Instagram has long been a popular marketing tool, with many brands around the world now using it to find and collaborate social media influencers and use their established voices to generate sales and build awareness.

Not as many businesses, however, use their own Instagram profile to build a complimentary marketing channel to create a more effective sales funnel.

Admittedly, building up your sales funnel takes time – it’s much faster to use someone else’s already existing authority than invest in building your own. However building your own assets is more effective in the long run, enabling you to bring in sales on auto-pilot, without further investment. 

So how can your Instagram channel help you build a more effective sales funnel?

First off, a quick explainer on how the funnel concept works – a sales funnel is a visual representation of how your customers are proceeding towards making a purchase. In its simplest form, an average sales funnel consists of three main stages:

  • Top of the funnel (i.e. the first introduction of your brand and your products to a customer)
  • Middle of the funnel (i.e. this is where a customer feels interested or curious enough to know more about you or your product)
  • Bottom of the funnel (i.e. this is where your customer adds your product to a shopping cart and completes the sale)
Sales funnel

Used well, Instagram can provide an extra boost in each of these segments.

1. Top of the funnel: Create Instagram stories that build relevant clicks

Instagram Stories have become an increasingly effective marketing channel since Instagram allowed clickable links to be used within Stories frame.

“Swipe-up” links add an ability to generate direct referral traffic from Instagram – and if you do your job well, that traffic will be well-targeted and highly converting.

But not everyone can access Swipe Up links in Stories. in order to qualify for the option, your brand profile needs to:

  • Have to have at least 10,000 followers
  • Be a verified account

Both of these are relatively attainable, though it does take some work. But once you’ve established a presence, and gone through the verification process, adding Stories links can be a valuable consideration.

But you shouldn’t just start selling from your stories. That’s a good way to lose followers quickly. Instead, you should focus on these key elements to maximize your Stories performance.

  • Use creative ideas that are able to soft-sell without being too “salesy”
  • Build engaging stories that catch an eye and hold attention

Lightricks Boosted is a cool tool that can help on both fronts, with creative templates and video editing tools that will likely inspire new formats, angles and ideas.

Boosted

The cool thing about the tool is that you can create the same video in different dimensions to re-use it on more than one channel. So you can post your videos on YouTube, Facebook, and yes, as Instagram Stories.

Another tool that cuold inspire some creative Instagram content ideas is Text Optimizer. The tool analyzes your target niche and returns underlying concepts, entities and questions. All of those never cease to inspire engaging content ideas.

Text Optimizer

2. Middle of the funnel: Use Instagram to curate & display social proof

Middle-of-the-funnel content is the bridge between the first introduction and the initial engagement – a key piece of your marketing strategy. This is where your customer decides whether to leave, or stay and give your product a chance.

Social proof tends to help make that decision, especially if it’s easily verifiable, which can be facilitated via Instagram. Numerous retail brands curate Instagram in search of real people who’ve featured their products in creative and engaging ways.

Here’s an example of powerful social proof which is powered by Instagram:

Social proof instagram

This type of curated content showcases your product in a real-life context, engaging your loyal customers and helping to build community. All of this applies to establishing the powerful middle of the sales funnel.

Obviously, don’t forget to ask Instagram users’ permissions before reusing their content on-site and/or on your own feed but this is also a good opportunity to engage your social-media-active customers:

UGC Instagram feed

3. Bottom of the funnel: Use Instagram retargeting

I’m sure you’ve noticed that you often see ads on both Facebook and Instagram coming from sites or brands you recently engaged with. This is retargeting in action – Facebook enables businesses to target Facebook and Instagram ads to those people who visited your site and performed some sort of action.

Specifically, you can re-target those customers who abandoned your shopping cart without completing the purchase. This is exactly how Instagram can boost your sales funnel performance and trigger more action at the very bottom of it.

Retargeting

Bonus: Use on-site retargeting for more impact

Not many marketers realize that retargeting can work on their own sites as well – that is you can serve custom calls-to-action and offers to people who already visited your site (i.e. your returning traffic) as well as serve custom content to those people who came from Instagram.

Finteza allows you to set-up retargeting campaigns and serve on-site promotional content based on the referral source as well as your site users’ past actions on the site. For example, you can set up a process to show custom discounts to people who came from Instagram, even if they left your site and came back. 

It will also help you analyze your Instagram sales funnel and the effectiveness of all your methods:

Finteza Instagram

Instagram can be a powerful marketing tool, especially when you use the platform to its fullest potential. Of course, it’s not the only tool you should be using to build an effective sales funnel but it can definitely be a great addition to your current marketing tool suite.

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.

TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.

“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.

TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.

Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”

ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).

Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.

GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.

Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.

Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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