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Instagram Adds New Prompt to Alert Users When They Seek to Share Private Posts and Stories

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Instagram has added a new notification which will alert users when they go to share a private post or story as to whether any of the people they’re seeking to share that content with won’t actually be able to see it, due to their settings.

Instagram DM notification

As you can see here, now, when you go to share a private post, you’ll see a note explaining that:

“The people may not be able to see this post unless they follow [originating account]”

And aside from being a generally helpful prompt, the functionality also has a very specific purpose.

Back in March, Instagram chief Adam Mosseri noted during one of his regular Q and A sessions that the platform was exploring options to address the rise in major meme profiles that have been switching their accounts to private in order to boost their follower counts.

As explained by Mosseri:

“Meme pages are great. People who love meme pages should be able to connect with meme pages and those who don’t, don’t need to, shouldn’t have to. There is a thing, though, where a subset of large of accounts, meme pages and otherwise, go private and they go private essentially as a growth hack.”

The way it works is, meme-sharing profiles with big audiences know that their content is going to see significant share activity via private messages within the app. By switching their profiles to private, that means that any recipient of said post via message will need to also follow their profile too, in order to view the content. That means that, in order to stay in the loop, more people end up following the profile because of these shares, thereby artificially inflating their following. 

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Mosseri said that he was aware of this, that it was basically inauthentic engagement, and that he and his team were trying to “figure out how to adjust it.”

This update likely does just that.

Now, when people go to share one of these memes, they’ll see that some of their friends won’t be able to view it because they don’t follow the profile. Which will likely mean that they just won’t share it, negating the value of this ‘growth hack’. 

As an aside, what horrendous term ‘growth hack’ is. Like, you just worked out how to cheat the system a bit, through existing functionality. That’s hardly a ‘hack’, which generally refers to something requiring a level of technical expertise. 

Either way, this new update seems to be a measure to tackle this type of usage. And it’ll likely be effective, which could eliminate it as a viable option.

And as a bonus, it’ll also help users better understand who can and can’t see the content they go to share, before they do it.

The update is now available to all users.

Socialmediatoday.com

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How to Conduct a Social Media Audit [Infographic]

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How to Conduct a Social Media Audit [Infographic]


It’s the beginning of the new year, which makes it a perfect time to review and refresh your social media profiles, while also establishing clear, data-backed goals and targets based on current performance.

When was the last time you did a thorough review of your social profiles and insights?

To help steer you in the right direction, the team from Emplifi have put together this guide to conducting a social media audit, and defining the key measurable for your social media marketing approach.

And while you’re likely aware of the importance of these steps, it’s handy to have them all in a one-page summary, while there may also be some elements that you haven’t updated in a while that need to be reviewed.

Check out the full infographic listing below.



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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

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Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





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