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Instagram Adds New Prompt to Alert Users When They Seek to Share Private Posts and Stories

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Instagram has added a new notification which will alert users when they go to share a private post or story as to whether any of the people they’re seeking to share that content with won’t actually be able to see it, due to their settings.

Instagram DM notification

As you can see here, now, when you go to share a private post, you’ll see a note explaining that:

“The people may not be able to see this post unless they follow [originating account]”

And aside from being a generally helpful prompt, the functionality also has a very specific purpose.

Back in March, Instagram chief Adam Mosseri noted during one of his regular Q and A sessions that the platform was exploring options to address the rise in major meme profiles that have been switching their accounts to private in order to boost their follower counts.

As explained by Mosseri:

“Meme pages are great. People who love meme pages should be able to connect with meme pages and those who don’t, don’t need to, shouldn’t have to. There is a thing, though, where a subset of large of accounts, meme pages and otherwise, go private and they go private essentially as a growth hack.”

The way it works is, meme-sharing profiles with big audiences know that their content is going to see significant share activity via private messages within the app. By switching their profiles to private, that means that any recipient of said post via message will need to also follow their profile too, in order to view the content. That means that, in order to stay in the loop, more people end up following the profile because of these shares, thereby artificially inflating their following. 

Mosseri said that he was aware of this, that it was basically inauthentic engagement, and that he and his team were trying to “figure out how to adjust it.”

This update likely does just that.

Now, when people go to share one of these memes, they’ll see that some of their friends won’t be able to view it because they don’t follow the profile. Which will likely mean that they just won’t share it, negating the value of this ‘growth hack’. 

As an aside, what horrendous term ‘growth hack’ is. Like, you just worked out how to cheat the system a bit, through existing functionality. That’s hardly a ‘hack’, which generally refers to something requiring a level of technical expertise. 

Either way, this new update seems to be a measure to tackle this type of usage. And it’ll likely be effective, which could eliminate it as a viable option.

And as a bonus, it’ll also help users better understand who can and can’t see the content they go to share, before they do it.

The update is now available to all users.

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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