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Instagram Adds New Prompt to Alert Users When They Seek to Share Private Posts and Stories

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Instagram has added a new notification which will alert users when they go to share a private post or story as to whether any of the people they’re seeking to share that content with won’t actually be able to see it, due to their settings.

Instagram DM notification

As you can see here, now, when you go to share a private post, you’ll see a note explaining that:

“The people may not be able to see this post unless they follow [originating account]”

And aside from being a generally helpful prompt, the functionality also has a very specific purpose.

Back in March, Instagram chief Adam Mosseri noted during one of his regular Q and A sessions that the platform was exploring options to address the rise in major meme profiles that have been switching their accounts to private in order to boost their follower counts.

As explained by Mosseri:

“Meme pages are great. People who love meme pages should be able to connect with meme pages and those who don’t, don’t need to, shouldn’t have to. There is a thing, though, where a subset of large of accounts, meme pages and otherwise, go private and they go private essentially as a growth hack.”

The way it works is, meme-sharing profiles with big audiences know that their content is going to see significant share activity via private messages within the app. By switching their profiles to private, that means that any recipient of said post via message will need to also follow their profile too, in order to view the content. That means that, in order to stay in the loop, more people end up following the profile because of these shares, thereby artificially inflating their following. 

Mosseri said that he was aware of this, that it was basically inauthentic engagement, and that he and his team were trying to “figure out how to adjust it.”

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This update likely does just that.

Now, when people go to share one of these memes, they’ll see that some of their friends won’t be able to view it because they don’t follow the profile. Which will likely mean that they just won’t share it, negating the value of this ‘growth hack’. 

As an aside, what horrendous term ‘growth hack’ is. Like, you just worked out how to cheat the system a bit, through existing functionality. That’s hardly a ‘hack’, which generally refers to something requiring a level of technical expertise. 

Either way, this new update seems to be a measure to tackle this type of usage. And it’ll likely be effective, which could eliminate it as a viable option.

And as a bonus, it’ll also help users better understand who can and can’t see the content they go to share, before they do it.

The update is now available to all users.

Socialmediatoday.com

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.

As explained by Pinterest:

“Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.”

Pinterest says that it recently launched its first ads with a small group of early partner brands in these regions, including Tiendas Paris and Publicis Groupe, which has paved the way for today’s full market expansion.

The announcement is the latest in Pinterest’s growing Latin American business push, with Pinterest Ads also made available in Brazil and Mexico last year. The app reaches around 80 million active users per month in the region – over 18% of its total user base – which represents significant opportunity, and highlights the expansion potential that Pinterest still has in this respect.

Further to this, Pinterest also launched ads in Japan just last month, enabling businesses to reach another 8.7 million active Pinners.

It’s somewhat surprising to consider the extended reach that Pinterest is still yet to achieve with its ads business, and how that could translate to more revenue for the company – and with the platform also warning of ongoing revenue pressures throughout 2022, and its overall user base in flux to some degree, it needs to tap into these expanded markets to boost its potential and showcases its value to investors.

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Maybe that will be the remit of incoming Pin CEO Bill Ready, who took over from Ben Silbermann last week. The platform has been on a roller coaster ride throughout the pandemic, with usage reaching new highs, then normalizing once again, which has left many unsure what the future holds for the app. Ready, a former Google commerce chief, will now be tasked with stabilizing the ship, and maximizing performance – and you would assume that this would include a significant expansion of its ad business to facilitate more opportunity.

In selling its new Latin American expansion, Pinterest also reiterates that 97% of the top searches in the app are unbranded, and consist of 2-3 word queries, which makes Pinterest an effective tool to reach people while they’re still considering their next purchase.

“Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.”

There is opportunity in Pins, for sure, and the addition of a Google insider should help to advance its discovery ambitions in this respect.

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