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Instagram Adds New ‘Pronouns’ Option on User Profiles to Maximize Inclusion

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Instagram has added a new ‘Pronouns’ option on user profiles which lets users select up to four pronouns so that people know how they should be referred to within interactions.

As you can see here, the new option is listed in your profile settings – just select ‘Edit Profile’>’Pronouns’ and you can enter in your chosen identifiers.

Instagram provides a range of pronoun options, which will populate in the window as you enter your chosen terms. Users can edit or remove their chosen pronouns at any time, while you can also choose whether your pronouns listing is shown to everyone, or just your followers in the app.

It’s a good addition for Instagram, which adds to its broader push to maximize inclusion, and ensure that all users are able to represent themselves as they choose on the platform. 

That movement is actually gaining more traction across the broader social media sphere, with LinkedIn also recently adding pronoun listings on its user profiles, while Instagram’s parent company Facebook has had pronoun options available within its user display tools since 2014, though they have evolved significantly over time. 

For many, the addition won’t make any difference to the way they use the app, but for those to whom it is relevant, it’s a hugely important update, and will help greatly in validating their identity and improving their interactions based on their Insta profile.

The update is now available in the latest version of the app. 

Socialmediatoday.com

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How TikTok Creators Redefined Influence [Infographic]

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How TikTok Creators Redefined Influence [Infographic]

Facilitating interaction and individual contribution to trends is a key element of TikTok’s success, and within that, organic, creative content has become a central focus, which has also changed the way that brands need to approach the platform.

Traditional, disruptive ads are just that on TikTok, a distraction, and users will quickly skim by as they look for something fresh and creative in-stream. As such, the brands that are seeing the most success are those that create messaging that aligns with platform trends, which makes partnering with creators a more valuable consideration.

That’s what this new overview from TikTok is all about. Illustrating the way that content is created and consumed on the platform, and what that means for brands, TikTok has outlined a range of options for marketers, and how they can team up with creative talent.

Some interesting stats, worth considering in your approach.  

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