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TikTok Adds New Safety Center Guides to Help Parents and Carers Keep their Kids Safe in the App



TikTok has announced a range of new updates for its Safety Center, including new help resources to ensure that parents understand how to best protect their kids when they’re using the app, and what tools they have at their disposal for reporting, detection, etc.

TikTok Safety Center

TikTok says that the aim of the new update is to “make it easy for parents to understand how TikTok works and the tools they can use to create the best experience for their family”.

The updated Safety Center includes four additional elements:

  • ​A new ‘Guardian’s Guide to TikTok’, which is designed to help parents and caregivers get a better understanding of the various tools and systems on offer to help ensure users have a positive experience in the app
  • A bullying prevention guide, developed in partnership with industry experts, which offers information to help people identify online bullying, as well as an overview of the available tools TikTok has to combat harassment, and links to resources, localized for your region, to get further help.
  • A range of video overviews which outline how TikTok approaches user safety, and enforces its Community Guidelines, better explaining the platform’s various policies
  • And finally, an updated set of links to more information and assistance on issues like digital literacy, well-being, and other key elements​​

​As noted, TikTok has worked with a range of experts on the new guides, including the National Association for Media Literacy Education, the National Eating Disorder Association, the National PTA, and more, ensuring a range of inputs into its evolving informational and assistance tools.

Which is critically important, because as The New York Times reported last year, more than a third of all TikTok users in the US are aged under 14. That puts the app in a powerful position of influence for many, many vulnerable, susceptible people – which, like Instagram, could lead to significant mental health impacts and developmental issues as a result of their experiences within the visual-focused app.

Even TikTok’s most famous individual user has highlighted this as a concern, with Charli D’Amelio recently noting that she’d ‘lost her passion’ for the platform due to the constant flood of negative comments on her clips.

Of course, anyone with D’Amelio’s public profile (D’Amelio now has over 100m followers in the app) is going to get some level of backlash, no matter who they are – but still, the fact that even the app’s highest-profile users have raised this as a concern underlines the importance of such efforts.

TikTok has also recently added new comment filter options and improved privacy controls for younger users, which, along with these new educational resources, provide parents and carers with a range of options to learn more about the platform, and tools to ensure that their kids remain safe.

But there’s no ultimate solution. Everyone online, in any form, is at risk of backlash, and the public nature of TikTok clips lends itself to a broader set of audience responses, both good and bad.


But TikTok is also hugely popular, and at some stage, your son or daughter is likely going to want to download the app. When the time comes, these new resources may prove critical in helping guide your decision on such.

You can check out TikTok’s Safety Center here.



YouTube Tests Improved Comment Removal Notifications, Updated Video Performance and Hashtag Insights



YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App

YouTube’s looking to provide more context on content removals and violations, while it’s also experimenting with a new form of analytics on average video performance benchmarks, along with improved hashtag discovery, which could impact your planning and process.

First off, on policy violations – YouTube’s looking to provide more context on comment removals via an updated system that will link users through to the exact policy that they’ve violated when a comment is removed.

As explained by YouTube’s Conor Kavanagh:

“Many users have told us that they would like to know if and when their comment has been removed for violating one of our Community Guidelines. Additionally, we want to protect creators from a single user’s ability to negatively impact the community via comments, either on a single channel or multiple channels.”

The new comment removal notification aims to address this, by providing more context as to when a comment has been removed for violating the platform’s Community Guidelines.

In expansion of this, YouTube will also put some users into timeout if they keep breaking the rules. Literally:

If someone leaves multiple abusive comments, they may receive a temporary timeout which will block the ability to comment for up to 24 hours.”


YouTube says that this will hopefully reduce the amount of abusive comments across the platform, while also adding more transparency to the process, in order to help people understand how they’ve broken the rules, which could also help to guide future behavior.

On a similar note, YouTube’s also expanding its test of timestamps in Community Guidelines policy violation notifications for publishers, which provide more specific details on when a violation has occurred in video clips.

Initially only available for violations of its ‘Harmful and Dangerous’ policy, YouTube’s now expanding these notifiers to violations related to ‘Child Safety’, ‘Suicide and Self-Harm’, and ‘Violent or Graphic’.

If you’re in the experiment, you’ll see these timestamps in YouTube Studio as well as over email if we believe a violation has occurred. We hope these timestamps are useful in understanding why your video violated our policies and we hope to expand to more policies over time.”

On another front, YouTube’s also testing a new analytics card in YouTube Studio which will show creators the typical amount of views they get on different formats, including VODs, Shorts, and live streams.

YouTube average video performance

As you can see in this example, the new data card will provide insight into the average amount of views you see in each format, based on your the last 10 uploads in each, which could provide more comparative context on performance.

Finally, YouTube’s also launched a test that aims to showcase more relevant hashtags on video clips.

“We’re launching an experiment to elevate the hashtags on a video’s watch page that we’ve found viewers are interested in, instead of just the first few added to the video’s description. Hashtags are still chosen by creators themselves – nothing is changing there – the goal of the experiment is simply to drive more engagement with hashtags while connecting viewers with content they will likely enjoy.”

So YouTube will be looking to highlight more relevant hashtags in video clips, as a means to better connect users to more video clips on the same topic.


Which could put more emphasis on hashtag use – so it could be time to upgrade your hashtag research approach in line with the latest trending topics.

All of these updates are fairly minor, but they could impact your YouTube approach, and it’s worth considering the potential impacts in your process.

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