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TikTok Adds New Safety Center Guides to Help Parents and Carers Keep their Kids Safe in the App

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tiktok adds new safety center guides to help parents and carers keep their kids safe in the app

TikTok has announced a range of new updates for its Safety Center, including new help resources to ensure that parents understand how to best protect their kids when they’re using the app, and what tools they have at their disposal for reporting, detection, etc.

TikTok Safety Center

TikTok says that the aim of the new update is to “make it easy for parents to understand how TikTok works and the tools they can use to create the best experience for their family”.

The updated Safety Center includes four additional elements:

  • ​A new ‘Guardian’s Guide to TikTok’, which is designed to help parents and caregivers get a better understanding of the various tools and systems on offer to help ensure users have a positive experience in the app
  • A bullying prevention guide, developed in partnership with industry experts, which offers information to help people identify online bullying, as well as an overview of the available tools TikTok has to combat harassment, and links to resources, localized for your region, to get further help.
  • A range of video overviews which outline how TikTok approaches user safety, and enforces its Community Guidelines, better explaining the platform’s various policies
  • And finally, an updated set of links to more information and assistance on issues like digital literacy, well-being, and other key elements​​

​As noted, TikTok has worked with a range of experts on the new guides, including the National Association for Media Literacy Education, the National Eating Disorder Association, the National PTA, and more, ensuring a range of inputs into its evolving informational and assistance tools.

Which is critically important, because as The New York Times reported last year, more than a third of all TikTok users in the US are aged under 14. That puts the app in a powerful position of influence for many, many vulnerable, susceptible people – which, like Instagram, could lead to significant mental health impacts and developmental issues as a result of their experiences within the visual-focused app.

Even TikTok’s most famous individual user has highlighted this as a concern, with Charli D’Amelio recently noting that she’d ‘lost her passion’ for the platform due to the constant flood of negative comments on her clips.

Of course, anyone with D’Amelio’s public profile (D’Amelio now has over 100m followers in the app) is going to get some level of backlash, no matter who they are – but still, the fact that even the app’s highest-profile users have raised this as a concern underlines the importance of such efforts.

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TikTok has also recently added new comment filter options and improved privacy controls for younger users, which, along with these new educational resources, provide parents and carers with a range of options to learn more about the platform, and tools to ensure that their kids remain safe.

But there’s no ultimate solution. Everyone online, in any form, is at risk of backlash, and the public nature of TikTok clips lends itself to a broader set of audience responses, both good and bad.

But TikTok is also hugely popular, and at some stage, your son or daughter is likely going to want to download the app. When the time comes, these new resources may prove critical in helping guide your decision on such.

You can check out TikTok’s Safety Center here.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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