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Instagram is Testing a Double-Story Stories Feed with Some Users

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Hey, you like Stories, right? Sure you do, and soon, you might be able to access more of them even faster, based on this new Instagram test.

As you can see in this screenshot provided by user Ed Maughan (and shared by social media expert Matt Navarra), Instagram is currently testing a new, double-story Stories feed for some users.

Double storey Stories

Various users have now reported seeing the new Stories display, with the updated format appearing for them this week.

Instagram has confirmed the test to SMT, providing this brief statement:

We’re always testing ways to improve your Instagram experience.”

There’s no word on how wide the option is being tested, nor on specific regions where it can be accessed. But it is, indeed, being tried out, and it could become the new normal for Stories if it sees positive user response.

Instagram has actually been looking at adding more Stories bubbles for the last few months, with reverse engineering analyst Jane Manchun Wong spotting the back-end code for such back in April

Wong also recently discovered another Stories test, which would make it easier quickly switch between Stories, which Instagram also confirmed.

The various options point to the next big shift for Instagram – with more people using Stories, at some point, Instagram will likely look to switch the main focus of the app from the traditional user feed to a Stories feed from the get-go. That could mean that, eventually, your Instagram app will open on the first frame of the first Story in your tray, then let you skip through Stories from there.

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That would be a significant shift, but as parent company Facebook has repeatedly noted, Stories are on track to overtake the news feed as the primary surface for social media engagement, if they haven’t already.

Stories growth

It may seem like a big jump, but with younger users, in particular, becoming more aligned with the Stories format, it makes sense.

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As such, a double-story Stories listing may only be the start – if that proves popular, you can bet that Instagram will take it as a signal that more Stories is better.

That could have major implications for social media usage moving forward. At this stage, Instagram is still testing, but it’s worth noting the growing focus on Stories, and considering how that relates to your posting strategies.

Socialmediatoday.com

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TikTok Launches New ‘Branded Mission’ Creator Monetization and UGC Promotion Process

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TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

TikTok’s looking to make it easier for creators to make money from their clips via a new program that it’s calling ‘Branded Mission’, which will enable creators to take part in what’s essentially branded content challenges, with the brand then able to select from the submitted clips for their promotional campaigns.

As explained by TikTok:

“To make it easier for brands to tap into the creative power of TikTok communities and co-create authentic branded content that resonates with users, we’re launching Branded Mission. Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.”

As outlined in the above video, the process will enable brands to post challenges, which creators with over 1k followers will then be able to participate in.

“TikTok creators can decide what Branded Missions they’re inspired by and choose to participate in the Mission. Brands will select their favorite original creative videos and amplify them through promoted ad traffic.”

The chosen creators then get a cash payment, though the payment amounts, at least at this stage, won’t vary based on individual video performance.

Instead, each Mission will list earnings potential, based on how much the brand is willing to pay.

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Allocate more cash and you’ll pique the interest of more users, expanding the potential of tapping into a viral hit.

The option will broaden the creative options for brands, and with organic-styled content performing best on the platform, it could open up major new possibilities for marketers looking for ways to tap into the app.

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It’ll also provide TikTok with another critical revenue-share element. Clearly the app of the moment, if TikTok wants to maximize its opportunities, it needs to ensure that its top creators get paid – because with more lucrative monetization offers available on other platforms, it logically makes sense that big-name stars will follow the cash, and focus on those platforms instead.

But monetizing short-form video is harder than longer content, which is why TikTok is also rolling out 10-minute clips, and emphasizing live-streaming, as a means to drive more money-making opportunities.

Branded Mission is another step in this direction, which will ideally provide a more direct link between creating content in your own style and making money, without having to incorporate merchandise sales or arrange your own affiliate deals.

Interestingly, Meta is trying out similar on Instagram, where product tags were recently expanded to all users.

Instagram product tags

Creators don’t get paid for adding these tags, not yet at least, but you can see how Meta could eventually take a similar approach to provide creators with more revenue opportunities.

For TikTok, the process could make it much easier to bring in cash for your uploads, expanding well beyond the Creator Fund, which top creators have already been highly critical of.

You will, of course, need to create specific, themed videos, as opposed to YouTube, where you upload what you like and switch on ads. But it’s a fairly distanced relationship from the sponsor brands, which reduces management workload, while also providing new content prompts.

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It’s a good idea, and as more and more brands look to tap into the app – especially as it surges towards 1.5 billion users – you can bet that it’ll be a popular option for a range of ad partners.

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TikTok says that Branded Mission is now in beta testing, and is available to brands in more than a dozen markets. The option will be made available in more regions throughout the year.

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