Connect with us

SOCIAL

Instagram Launches New ‘Professional Dashboard’ Platform to Provide Quick Guidance for Creators

Published

on

Instagram has announced the launch of a new ‘Professional Dashboard’, which is essentially a management overview platform that provides basic performance insight, as well as access to relevant tools to help Instagram creators maximize and monetize their platform presence.

Instagram Professional Dashboard

As explained by Instagram:

“As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.” 

The new Professional Dashboard offers insights on three key elements:

  • Track Your Performance highlights key trends and data notes based on your account performance, including comparative prompts based on past performance stats. You can also tap through to your full Insights section from here.
  • Grow Your Business provides quick access to various tools to help you manage your account more efficiently, including Badges, Branded Content and IGTV promotions. You can also check your accounts’ eligibility for monetization here.
  • Stay Informed provides links to Instagram’s latest educational resources, “including tips, tricks, guidance, and inspiration”. 

To be clear, all of these features have been available in different form previously – the Professional Dashboard just brings them all together into a more cohesive, and accessible listing. 

As such, it’s not a major addition, but it could make it a little easier to stay on top of the various elements, and ensure you’re up to date on all your monetization options and feature updates. And that could well prove highly valuable – but in practical terms, it doesn’t add anything new, it just makes it easier to find each option.

The idea is that by making it a little easier to track performance, and keep up to date on the latest features, Instagram will be able to prompt more users to be more active, and engaged with the latest updates. Which may work, and it’ll be a handy addition to check in on, especially if Instagram keeps the ‘Stay Informed’ element regularly up to date.

Instagram also notes that it plans to build on the platform’s features over time.

The new Professional Dashboard is being rolled out to all Business and Creator accounts today. 

Socialmediatoday.com

Advertisement
Advertisement

SOCIAL

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Published

on

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta sees Reels as ‘the future of video’ on its platforms, with engagement with short-form content being one of the only positive growth trends across its apps at present.

Whether that’s due to more people looking to watch Reels, or Meta pumping more of them into feeds, is another question – but clearly, Meta’s keen to double-down on Reels content, which also means that it needs to offer Reels creators greater revenue share, in order to keep them posting.

On this, Meta has today outlined some new Reels ad options, which will provide more capacity for brands to tap into the format, while also, ideally, providing a pathway to revenue share for top creators.

The first new option in testing is ‘post-loop ads’ which are 4-10- second, skippable video ads that will play after a Reel has ended.

As you can see in this example, some Facebook Reels will now show an ‘Ad starting soon’ indicator as you reach the end of a Reel, which will then move into a post-loop ad. When the ad finishes playing, the original Reel will resume and loop again.

As noted, it could be a way to more directly monetize Reels content, though the interruption likely won’t be welcome for viewers, and it’ll be interesting to see what the actual view rates are on such ads. It’ll also be interesting to see if Meta looks to attribute those ad views to the original Reel, and how that could relate to revenue share for Reels creators.

The option is only in early testing, so there’s not a lot to go on at this stage.

Advertisement

Meta’s also testing new image carousel ads in Facebook Reels – horizontally-scrollable ads which can include up to 10 images that are displayed at the bottom of Facebook Reels content.

Meta ads update

These promotions will be directly linked back to individual Reel performance, and could provide another monetization option for creators, while also enabling brands to tap into popular clips. TikTok offers a similar ad option in its tools.

On another front, Meta’s also giving brands access to more music options for their Reels, with new, ‘high-quality’ songs added to its Sound Collection that can be added to Carousel Ads on Reels.

Meta ads update

Note that these aren’t commercial tracks – you won’t be able to add the latest Lady Gaga song to your ad. But there are some good instrumental tracks to add atmosphere and presence to your promotions.

“Businesses can select a song from our library or allow the app to automatically choose the best music for an ad based on its content.”

I’d probably advise against letting the app automatically choose the best music, but maybe, based on its suggestions, you might be able to find the right soundtrack for your promotions.

Short-form video monetization is the next big battleground, with YouTube recently outlining its new Shorts monetization process, and TikTok still developing its live-stream commerce tools, as a means to facilitate better revenue share. Inserting ads into such brief clips is challenging, especially in a user-friendly way. But the platform that can get it right stands to win out, by providing direct creator monetization, based on content performance, which will likely, eventually see the top creators gravitate towards those platforms as they seek to maximize their opportunities.

Meta’s new options don’t seem to be a match for YouTube’s new Shorts program, which will allocate a share of total ad revenue to Shorts creators based on relative view counts. But it’s still early days, and no one has the answers yet.

As such, you can expect each platform to keep trying new things, as they work to beat out the competition.  

Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish