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Instagram Launches New ‘Professional Dashboard’ Platform to Provide Quick Guidance for Creators

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Instagram has announced the launch of a new ‘Professional Dashboard’, which is essentially a management overview platform that provides basic performance insight, as well as access to relevant tools to help Instagram creators maximize and monetize their platform presence.

Instagram Professional Dashboard

As explained by Instagram:

“As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.” 

The new Professional Dashboard offers insights on three key elements:

  • Track Your Performance highlights key trends and data notes based on your account performance, including comparative prompts based on past performance stats. You can also tap through to your full Insights section from here.
  • Grow Your Business provides quick access to various tools to help you manage your account more efficiently, including Badges, Branded Content and IGTV promotions. You can also check your accounts’ eligibility for monetization here.
  • Stay Informed provides links to Instagram’s latest educational resources, “including tips, tricks, guidance, and inspiration”. 

To be clear, all of these features have been available in different form previously – the Professional Dashboard just brings them all together into a more cohesive, and accessible listing. 

As such, it’s not a major addition, but it could make it a little easier to stay on top of the various elements, and ensure you’re up to date on all your monetization options and feature updates. And that could well prove highly valuable – but in practical terms, it doesn’t add anything new, it just makes it easier to find each option.

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The idea is that by making it a little easier to track performance, and keep up to date on the latest features, Instagram will be able to prompt more users to be more active, and engaged with the latest updates. Which may work, and it’ll be a handy addition to check in on, especially if Instagram keeps the ‘Stay Informed’ element regularly up to date.

Instagram also notes that it plans to build on the platform’s features over time.

The new Professional Dashboard is being rolled out to all Business and Creator accounts today. 

Socialmediatoday.com

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Jack Dorsey Exits Twitter Board, Clearing the Way for the Elon Musk Era at the App

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Elon Musk Launches Hostile Takeover Bid for Twitter

While there’s no new news on the Elon Musk takeover saga, we do have another reminder that Twitter’s leadership team is never going to be the same, regardless of what comes next, with co-founder and former CEO Jack Dorsey today leaving the Twitter board, effective immediately.

Dorsey’s full exit removes another big chunk of experience from the company – over the past two weeks, Twitter has lost:

  • Consumer product leader Kayvon Beykpour, who’d worked at Twitter for four years
  • Head of revenue product Bruce Falck (5 years)
  • Ilya Brown, a VP of product management (6 years)
  • Katrina Lane, VP of Twitter Service (1 year)
  • Max Schmeiser, head of data science (2 years)

That said, Dorsey’s move, isn’t a surprise.

Back in November, when Dorsey announced that he was standing down as Twitter CEO, he also noted that he would stay on Twitter’s board till around ‘May-ish’ to help incoming CEO Parag Agrawal and incoming Twitter Board chair Bret Taylor with their respective transitions.

Of course, back then, Dorsey couldn’t have predicted the chaos on the horizon, but despite the distractions of an imminent takeover, Dorsey has decided to stick with his original plan, and step away from the platform that he helped build.

That clears the path for a new era under Elon Musk, who has vowed to make significant changes to the way that Twitter operates – though of late, Musk seems to be more distracted by stats on population decline and political conspiracies than he does in completing the Twitter deal.

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On May 13th, Musk said that his Twitter takeover offer was effectively ‘on hold’ pending more data from Twitter on its fake profile count, which it pegs at 5% of active users. Many users have since shared partial evidence that, in their opinion, proves that this number is not correct, while Twitter itself has maintained that there’s no such thing as ‘on hold’ in the takeover process, and that it’s preparing for the deal to close sometime soon.

Musk says that he won’t pay full price for something that’s not what he believed he was purchasing.

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But then again, Musk also waived doing detailed due diligence on Twitter’s business, in order to reach an agreement faster, which means that he may be tied to the purchase anyway, regardless of what Twitter or anyone else may find here.

For his part, Dorsey has been a strong advocate for Musk, and his interest in Twitter, and has noted several times that he believes Musk is the best option to ‘save’ the company.

Now Dorsey is getting out of the way to let that happen, which will mean that none of Twitter’s four founders remain in any position to advise or guide the platform in any direct capacity from now on.

That could be a good thing. Twitter, of course, is a far cry from what it was in the beginning, and maybe now it needs to detach from its founding concepts to reach its next stage.

But again, that’s a lot of experience heading out the door, with current CEO Agrawal also on the chopping block, according to Musk’s statements.

How that impacts Twitter’s future direction is hard to say. Again, Musk has already flagged significant changes, but without experienced voices advising him on what’s happened in the past, he could be doomed to repeat previous mistakes, impeding the company’s progress even more.

Or maybe it makes things easier, without the constraints of past limitations holding things up. I would lean towards the former, but clearly, Musk has his own ideas about how he’s going to transform the app, once he does, eventually, take control.

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Which seems like more of a ‘when’ than ‘if’, but maybe Musk has some other trick up his sleeve to either reduce his offer price or get out of the Twitter deal entirely.

Either way, massive changes are coming to the app, which could alter the way that it’s used entirely.

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