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Instagram Launches New ‘Professional Dashboard’ Platform to Provide Quick Guidance for Creators

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Instagram has announced the launch of a new ‘Professional Dashboard’, which is essentially a management overview platform that provides basic performance insight, as well as access to relevant tools to help Instagram creators maximize and monetize their platform presence.

Instagram Professional Dashboard

As explained by Instagram:

“As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.” 

The new Professional Dashboard offers insights on three key elements:

  • Track Your Performance highlights key trends and data notes based on your account performance, including comparative prompts based on past performance stats. You can also tap through to your full Insights section from here.
  • Grow Your Business provides quick access to various tools to help you manage your account more efficiently, including Badges, Branded Content and IGTV promotions. You can also check your accounts’ eligibility for monetization here.
  • Stay Informed provides links to Instagram’s latest educational resources, “including tips, tricks, guidance, and inspiration”. 

To be clear, all of these features have been available in different form previously – the Professional Dashboard just brings them all together into a more cohesive, and accessible listing. 

As such, it’s not a major addition, but it could make it a little easier to stay on top of the various elements, and ensure you’re up to date on all your monetization options and feature updates. And that could well prove highly valuable – but in practical terms, it doesn’t add anything new, it just makes it easier to find each option.

The idea is that by making it a little easier to track performance, and keep up to date on the latest features, Instagram will be able to prompt more users to be more active, and engaged with the latest updates. Which may work, and it’ll be a handy addition to check in on, especially if Instagram keeps the ‘Stay Informed’ element regularly up to date.

Instagram also notes that it plans to build on the platform’s features over time.

The new Professional Dashboard is being rolled out to all Business and Creator accounts today. 

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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