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Instagram Provides New Age Restriction Options for Business and Creator Accounts

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Following on from its recent addition of a new age-gating process for incoming users, Instagram is now also rolling out an option which will enable brand and creator accounts to set age restrictions for followers of their profiles.

Instagram age restrictions

As you can see in these examples (provided by social media expert Matt Navarra), the tools enable admins to:

“Require people to be a certain age to see your account, including your profile, posts and stories”

Businesses can also set variable age limits for different countries, which could be particularly helpful for brands that are looking to adhere to regional restrictions.

For example, in Australia, people can drink alcohol at age 18, but in the US, you need to be over 21 to consume alcohol (in most regions). Those thresholds vary again for advertising purposes, and for brands which do sell products aimed at different age groups, the option could help them avoid any such concerns, while also marketing to a more focused group.

As noted, this comes after Instagram also recently added age checks for people signing up for new accounts on the platform.

Instagram age check

The updates show that Instagram is looking to take more action on this front, and ensure that its limiting exposure of adult content to younger users.

There’s still some way to go on this, but the updates would suggest that Instagram will be making more moves in this direction in 2020. 

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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