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Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

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Facebook has announced a new set of holiday-themed features for Messenger, providing additional ways to engage in the spirit of the season via the app.

First off, Facebook has added some new visual creation tools to add to the photos you share via message.

Facebook Messenger holidays

As explained by Facebook:

“This holiday season, Messenger has several filters to help you get into the festive spirit. You can show off your impressive holiday cookies with a lights-themed soft focus filter, or share a photo from Hawaii with “snow” in the background.”

The new additions are available in the Messenger camera – “tap the camera icon in your Messenger app and swipe left to discover ones that best suit your holiday self”.

Facebook has also added dedicated Reactions animations for Messenger Stories, which spread up the screen when tapped. 

Messenger Stories reactions

Facebook says that, in the U.S., Christmas was the number holiday for emoji sends in 2018, surpassing both New Year’s Eve and Valentine’s Day. That’ll likely see these new animations prove popular in the next few weeks.

And lastly, Facebook’s also added a new Messenger Stories archive.

Messenger Stories Archive

If you want to revisit all your special moments, just tap on your profile picture icon on the left, click on Story and turn on Archive Stories. If you already have this featured turned on, tap “View Story Archive” to relive and repost your favorite moments.”

Facebook added a Facebook Stories archive in July last year, but despite Facebook and Messenger Stories being largely integrated, Messenger Stories didn’t have its own archive function till now. 

The tools provide additional options to help celebrate the holidays with family and friends – and with 1.3 billion people using Messenger every month, there’ll no doubt be a heap of seasonal greetings exchanged within the messaging app.

Facebook says that it will be rolling out additional holiday stickers over the next few weeks. 

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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