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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]



As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts. 

And, of course, the same applies to Reels as well. As with TikTok, part of the appeal of the new short-form video shift is that it enables users to share less polished, slice-of-life type content, which is more about engaging in trends and community than it is about presenting the most optimal version of your life. In this respect, the focus is more on fun than it is on perfection – which, in some ways, is a response to the overly edited contest that social media, over time, has become.

In fact, Instagram’s own business marketing experts recommend utilizing UGC in your approach. On this, Instagram’s business account has posted some new tips on making best use of UGC in your srategy, which is fairly general advice, but is worth noting due to the source.

And interestingly, Instagram suggests that brands should ‘create posts your audience will want to share to their Stories’. Which is a little strange, considering that Instagram stopped some users from doing exactly this back in January, while Instagram chief Adam Mosseri has noted that it’s the one feature that he would get rid of, if he had the choice.

Still, it’s clearly a valuable tactic, at least in some respects, and probably will be till Instagram removes it for good. 

You can check out Instagram’s video post here, which we’re translated into the graphic below.

Instagram UGC tips

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Twitter adds warning labels to false Ukraine war posts



Twitter adds warning labels to false Ukraine war posts

Misleading tweets about Russia’s war on Ukraine will be hidden behind messages warning they could cause real world harm under a new Twitter policy. – Copyright AFP Asif HASSAN

Twitter on Thursday said it will put warning labels on demonstrably false posts about Russia’s war in Ukraine under a new “crisis misinformation policy.”

Tweets violating the new rule will be hidden behind messages saying that misleading information in the posts could cause real-world harm, said Twitter head of safety and integrity Yoel Roth.

Twitter users will then have to click on a link to see an offending post.

“While this first iteration is focused on international armed conflict, starting with the war in Ukraine, we plan to update and expand the policy to include additional forms of crisis,” Roth said in a blog post.

Examples of the kinds of posts that would merit warning labels included false reports about what is happening on the ground and how the international community is responding.

Twitter said it will make a priority of adding warning labels to tweets from high-profile accounts such as state-affiliated media outlets, governments, and users whose identities have been verified.


“Conversation moves quickly during periods of crisis, and content from accounts with wide reach are most likely to rack up views and engagement,” Roth said.

He added that the new policy will guide Twitter’s efforts “to elevate credible, authoritative information, and will help to ensure viral misinformation isn’t amplified or recommended by us during crises.”

The content moderation move comes as Twitter faces the prospect of being bought by billionaire Elon Musk.

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The controversial Tesla chief openly advocates for anyone to be able to say whatever they want on Twitter, no matter how untrue, as long as it doesn’t break the law.

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