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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

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As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts. 

And, of course, the same applies to Reels as well. As with TikTok, part of the appeal of the new short-form video shift is that it enables users to share less polished, slice-of-life type content, which is more about engaging in trends and community than it is about presenting the most optimal version of your life. In this respect, the focus is more on fun than it is on perfection – which, in some ways, is a response to the overly edited contest that social media, over time, has become.

In fact, Instagram’s own business marketing experts recommend utilizing UGC in your approach. On this, Instagram’s business account has posted some new tips on making best use of UGC in your srategy, which is fairly general advice, but is worth noting due to the source.

And interestingly, Instagram suggests that brands should ‘create posts your audience will want to share to their Stories’. Which is a little strange, considering that Instagram stopped some users from doing exactly this back in January, while Instagram chief Adam Mosseri has noted that it’s the one feature that he would get rid of, if he had the choice.

Still, it’s clearly a valuable tactic, at least in some respects, and probably will be till Instagram removes it for good. 

You can check out Instagram’s video post here, which we’re translated into the graphic below.

Instagram UGC tips

Socialmediatoday.com

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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