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Instagram Tests Messenger Integration, New ‘Plans’ Sticker for Scheduling Online Meet-Ups

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Facebook’s plan to integrate its messaging apps has taken another small step forward this week, with Instagram testing out a new option that would enable you to view your Messenger messages in your Instagram Direct inbox.

Instagram Messenger

As you can see in this screenshot, posted by Alessandro Paluzzi (and shared by Matt Navarra), Instagram is testing out a new option which would enable you to ‘Get Messenger in Instagram’.

Instagram has confirmed the test, though it also says that it’s not ready for a consumer roll-out just yet.

The function, as noted, is part of Facebook’s broader plan to enable full cross-messaging functionality between Instagram, Messenger and WhatsApp, which will mean that users will eventually be able to send and receive messages to and from any of these services. That’ll also likely mean that your inbox will need to be replicated within each app, which is a significant undertaking for Facebook to undertake – but the end result will be that any message you receive, in any Facebook messaging app, will also be available on the other two platforms.

Given this, you can also expect that for any new messaging feature introduced on any of these apps, the other two will also soon enable the same. 

Facebook hasn’t made a lot of noise about the ongoing project, but this test confirms that it is still in progress, and Facebook is very much pushing ahead with its messaging integration plan.

In addition to this, Facebook is also testing out a new sticker type with some users.

Facebook Plans sticker

As you can see in these screenshots, posted by marketing consultants FDT, the new ‘Plans’ sticker enables users to set a schedule for an online meet-up, which may link also into Facebook’s new Rooms offering.

When you add the Plans sticker, you’ll be able to add a date, as well as info on how your Stories viewers can join the meet-up. Your Stories viewers will also be able to see who else, among their friends, has registered interest in the event.

Aside from setting up hangouts among friends, the option could also be good for webinars or product announcements, with the added context of seeing who, among your connections, is also attending.

There’s a range of ways it could be used to help promote different types of meet-ups. We don’t have a lot of context on the option as yet, but FDT is based in the US, so it may be in the process of rolling out to US users.

Neither of these updates is major, but they do provide new considerations, and new opportunities, with messaging set to become easier across Facebook’s apps, and online events gaining momentum amid the COVID-19 lockdowns. 

We’ve asked Instagram for more info on each, and we’ll update if/when we hear back.

Socialmediatoday.com

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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