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Will Facebook’s Coming ‘Oversight Board’ See it Change its Approach on Political Content?

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will facebooks coming oversight board see it change its approach on political content
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As Facebook continues to grapple with tough questions around what should and should not be allowed on its platforms, its new Content Oversight Board, which will help relieve some of the pressure on Zuck and Co. around such rulings, is still working through its initial training and onboarding phase, which has been slowed slightly by the COVID-19 pandemic.

But the Oversight Board is watching over the current situation:

“The events in the United States have been deeply painful to watch for all our Members. As an organization with a global scope and focus on free expression and human rights, we recognize that many communities around the world are confronting other crises at this moment, but it is impossible to ignore what is happening on the streets of US cities.”

Eventually, the Oversight Board, which is made up of a range of experts in various fields, including civil rights, constitutional law and politics, will help Facebook determine the best way forward on its content rulings, which will include those relating to content posted by political leaders. 

But while Facebook could use that additional insight right now, it’s not ready yet.

‘We are not in an immediate position to make decisions on issues like those we see unfolding today,’ the board says, but:

“When the Board goes operational, we will not shy away from tough decisions and intend to act without consideration of Facebook’s economic, political or reputational interests. We are not here to defend Facebook and will be transparent in the decisions we make and the changes we call on the company to make to protect free expression, users and society.”

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As present, the Board is going through the final stages of training, which includes instructions on the new Case Management Tool that Facebook has created to facilitate the Board’s work. The Board expects to be up and running by the end of this year – which could mean that it will be in place in time for the US Election, and the various rulings that will likely be required in the election campaign.

It could end up providing a significant boost to Facebook’s efforts in this respect – and it may well be that Facebook CEO Mark Zuckerberg is currently deferring any significant changes in its existing policies on such until the Board is operational. 

But then again, Facebook will always have the capacity to overule the Board’s decisions.  

As the Board notes:

“The Oversight Board was created to make binding and independent decisions on the most challenging content issues on Facebook and Instagram. As such, how Facebook treats posts from public figures that may violate their community standards are within the scope of the Board, and are the type of highly challenging cases that the Board expects to consider when we begin operating in the coming months.”

But as has been also explained previously:

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“Facebook is committed to implementing the board’s decision on individual pieces of content within seven days, as outlined in the bylaws. Facebook will also assess the technical and operational feasibility of applying the decision to identical content with parallel context. When the board provides an additional policy recommendation, Facebook will review that guidance.”

So Facebook is only committing to action on individual posts, it won’t necessarily have to implement any policy changes as the Board advises.  

Still, it will add an extra check to Facebook’s process, and could end up being a significant difference-maker in issues like those the platform is currently facing.

We’ll have to wait and see how that relationship works in practice, but for those calling for change, it may still be coming – even if Zuckerberg himself is standing firm on his position.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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