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Will Facebook’s Coming ‘Oversight Board’ See it Change its Approach on Political Content?



As Facebook continues to grapple with tough questions around what should and should not be allowed on its platforms, its new Content Oversight Board, which will help relieve some of the pressure on Zuck and Co. around such rulings, is still working through its initial training and onboarding phase, which has been slowed slightly by the COVID-19 pandemic.

But the Oversight Board is watching over the current situation:

“The events in the United States have been deeply painful to watch for all our Members. As an organization with a global scope and focus on free expression and human rights, we recognize that many communities around the world are confronting other crises at this moment, but it is impossible to ignore what is happening on the streets of US cities.”

Eventually, the Oversight Board, which is made up of a range of experts in various fields, including civil rights, constitutional law and politics, will help Facebook determine the best way forward on its content rulings, which will include those relating to content posted by political leaders. 

But while Facebook could use that additional insight right now, it’s not ready yet.

‘We are not in an immediate position to make decisions on issues like those we see unfolding today,’ the board says, but:

“When the Board goes operational, we will not shy away from tough decisions and intend to act without consideration of Facebook’s economic, political or reputational interests. We are not here to defend Facebook and will be transparent in the decisions we make and the changes we call on the company to make to protect free expression, users and society.”

As present, the Board is going through the final stages of training, which includes instructions on the new Case Management Tool that Facebook has created to facilitate the Board’s work. The Board expects to be up and running by the end of this year – which could mean that it will be in place in time for the US Election, and the various rulings that will likely be required in the election campaign.

It could end up providing a significant boost to Facebook’s efforts in this respect – and it may well be that Facebook CEO Mark Zuckerberg is currently deferring any significant changes in its existing policies on such until the Board is operational. 


But then again, Facebook will always have the capacity to overule the Board’s decisions.  

As the Board notes:

“The Oversight Board was created to make binding and independent decisions on the most challenging content issues on Facebook and Instagram. As such, how Facebook treats posts from public figures that may violate their community standards are within the scope of the Board, and are the type of highly challenging cases that the Board expects to consider when we begin operating in the coming months.”

But as has been also explained previously:

“Facebook is committed to implementing the board’s decision on individual pieces of content within seven days, as outlined in the bylaws. Facebook will also assess the technical and operational feasibility of applying the decision to identical content with parallel context. When the board provides an additional policy recommendation, Facebook will review that guidance.”

So Facebook is only committing to action on individual posts, it won’t necessarily have to implement any policy changes as the Board advises.  

Still, it will add an extra check to Facebook’s process, and could end up being a significant difference-maker in issues like those the platform is currently facing.

We’ll have to wait and see how that relationship works in practice, but for those calling for change, it may still be coming – even if Zuckerberg himself is standing firm on his position.




LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers



LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.


We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.


Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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