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Instagram Tests New ‘Reshare’ Sticker to Better Highlight Feed Posts Re-Shared to Stories

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Over the last few months, Instagram has been working to address a key problem which not all users agree is an actual issue: The re-sharing of feed posts to Instagram Stories.

Many, many people and brands do this, posting an update to the main feed, then giving it a little extra juice by adding the same image as a Story as well. It happens so often that you’re probably used to it – but Instagram says that a lot of users don’t like this sort of re-sharing, as the duplication between the two surfaces can be a little too much.

Back in January, Instagram took its first steps to address this, by stopping some users from re-sharing feed posts to Stories entirely, which was met with mixed response.

Instagram Stories re-share

Instagram softened its approach with another new test in March, which saw the addition of labels on Stories posts that had been re-posted from a users’ main feed.

And it seems that Instagram is still working on the best solution – this week, app researcher Alessandro Paluzzi discovered this new test, which would see the addition of a new ‘Reshare’ sticker in Instagram Stories that would facilitate the re-sharing of feed posts.

Instagram Reshare

Instagram’s been working on the ‘Reshare’ sticker over the past few weeks, with Paluzzi first noting it in the app’s code early last month.

Instagram Reshare sticker

How your feed post would then subsequently be displayed within your Story is not clear, but the process will essentially aim to make it clearer that it is a re-shared feed post, as opposed to an original Story. Which could act as something of a disincentive for people to re-share their feed updates – because as noted, Instagram really doesn’t want users doing that.

Instagram chief Adam Mosseri recently noted exactly this – in one of his most recent Friday Q and A sessions, Mosseri posted this response.

Adam Mosseri on Instagram Stories

It’s hard to tell how many users are actually annoyed by this, but clearly Instagram itself sees it as a problem. Which could see it look to further restrict such sharing moving forward, or reducing the reach of Stories that do as a result (maybe by sliding them down the order with which they’re displayed in the app).

Either way, Instagram’s clearly still working to address this, and that could be a consideration for your Instagram strategy moving forward, depending on how you see it.

In addition to this, Paluzzi has also noted that Instagram is working on a new scheduling option for IG Live broadcasts.

Instagram Live scheduling

That could be a good way to enhance engagement with your IG Live broadcasts, and with Instagram also recently adding audio-only live-streams, in order to tap into the Clubhouse ‘audio social’ trend, that could make this a more valuable consideration in your broader platform strategy.

Some interesting experiments to note either way.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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