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Instagram Tests New ‘Reshare’ Sticker to Better Highlight Feed Posts Re-Shared to Stories

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instagram tests new reshare sticker to better highlight feed posts re shared to stories

Over the last few months, Instagram has been working to address a key problem which not all users agree is an actual issue: The re-sharing of feed posts to Instagram Stories.

Many, many people and brands do this, posting an update to the main feed, then giving it a little extra juice by adding the same image as a Story as well. It happens so often that you’re probably used to it – but Instagram says that a lot of users don’t like this sort of re-sharing, as the duplication between the two surfaces can be a little too much.

Back in January, Instagram took its first steps to address this, by stopping some users from re-sharing feed posts to Stories entirely, which was met with mixed response.

Instagram Stories re-share

Instagram softened its approach with another new test in March, which saw the addition of labels on Stories posts that had been re-posted from a users’ main feed.

Instagram re shared posts

And it seems that Instagram is still working on the best solution – this week, app researcher Alessandro Paluzzi discovered this new test, which would see the addition of a new ‘Reshare’ sticker in Instagram Stories that would facilitate the re-sharing of feed posts.

Instagram Reshare

Instagram’s been working on the ‘Reshare’ sticker over the past few weeks, with Paluzzi first noting it in the app’s code early last month.

Instagram Reshare sticker

How your feed post would then subsequently be displayed within your Story is not clear, but the process will essentially aim to make it clearer that it is a re-shared feed post, as opposed to an original Story. Which could act as something of a disincentive for people to re-share their feed updates – because as noted, Instagram really doesn’t want users doing that.

Instagram chief Adam Mosseri recently noted exactly this – in one of his most recent Friday Q and A sessions, Mosseri posted this response.

Adam Mosseri on Instagram Stories

It’s hard to tell how many users are actually annoyed by this, but clearly Instagram itself sees it as a problem. Which could see it look to further restrict such sharing moving forward, or reducing the reach of Stories that do as a result (maybe by sliding them down the order with which they’re displayed in the app).

Either way, Instagram’s clearly still working to address this, and that could be a consideration for your Instagram strategy moving forward, depending on how you see it.

In addition to this, Paluzzi has also noted that Instagram is working on a new scheduling option for IG Live broadcasts.

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Instagram Live scheduling

That could be a good way to enhance engagement with your IG Live broadcasts, and with Instagram also recently adding audio-only live-streams, in order to tap into the Clubhouse ‘audio social’ trend, that could make this a more valuable consideration in your broader platform strategy.

Some interesting experiments to note either way.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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