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Instagram’s Working on an Option to Simulcast Instagram Live Streams to Facebook

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This could be interesting. According to a new discovery by Alessandro Paluzzi, Instagram is testing an option that would enable you to simulcast your Instagram Live sessions over to your Facebook Page, essentially broadcasting to your audiences on both platforms at the same time.

This screenshot is from the Story settings menu on Instagram – when checked, as per the description, this would see your future Instagram Live broadcasts also appear on Facebook.

That could greatly expand your live-stream reach, and make it a more appealing option. Right now, you have the capacity to save your Instagram Live stream to your camera roll after the completion of your broadcast, which you can then re-post to other platforms as you see fit, but this would make it possible to facilitate more engagement with the active stream, and maximize your efforts.

Add to this the fact that you can also now view Instagram Live streams on desktop PCs and you can see how the potential of Instagram Live is expanding. With live video being the closest thing we currently have to real-life social interaction, streaming tools have seen a new boom, with Zoom, Houseparty and even Facebook’s own video calling tools seeing massive growth over the last month. 

Instagram chief Adam Mosseri recently noted that the platform has more plans in the works to help people maximize Instagram Live, including new tools for artists to gather donations during their streams, as a replacement for real-world gigs. This new update, currently in testing, is likely a part of those expanded efforts – and it might not be the only update we get for the Instagram streaming option. 

It could provide a heap of new potential – we’ll keep you updated on any progress.  

Socialmediatoday.com

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

Though I can’t imagine that these will be entirely popular additions with users.

First off, Instagram’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed.

As you can see in this example, that’s a pretty big ad. Instagram hasn’t clarified if all of these new Explore ads will be featured as prominently as this, but the option will provide another means to reach IG users ‘in the earliest stages of discovering new content they care about’.

It could be a good consideration, with a chance to get your products featured in the main discovery feed in the app.

Instagram’s also testing ads in profile feed – ‘which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post’.

So now, if you check out someone’s profile, and tap on a post, you’ll also be eligible to be served ads in that dedicated stream of their content, essentially inserting ads into another surface in the app.

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Instagram’s also looking into whether this option could also be used as a monetization opportunity for creators, as that activity will be tied back to an individual profile and content.

Instagram’s also testing what it’s calling ‘Multi-Advertiser Ads’, which will display more promotions from similar businesses to users after they’ve engaged with an ad.

Instagram ad updates

As per Instagram:

“When a person expresses commercial intent by engaging with an ad, we deliver more ads from other businesses that may be of interest, powered by machine learning.”

So Instagram’s looking to push even more related businesses at you, stacking ads upon ads. I don’t know how effective that will be, but in theory, it could get your brand in front of interested users based on previous ad engagement.

Finally, Instagram’s also launched an open beta of its AR Ads, which will be available in both feed and Stories in the app.

Instagram ads update

As you can see here, Instagram’s AR ads, built in its Spark AR platform, will invite users to interact with their ad content, which could also include positioning virtual furniture in their home, or test driving a car in the app.

Which Meta also says will help brands align with future engagement shifts:

“By giving businesses tools to create more personalized and immersive experiences today we’ll help them drive performance and prepare for the metaverse.”

I mean, AR and the metaverse, which is largely VR-based (going on the examples we’ve seen thus far) are not the same thing, but the creation of 3D objects will play a part in that next stage, and could help to advance your thinking on ad approaches.

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These are some interesting ad considerations, but they’ll also see a lot more promotions being squeezed into your Instagram feeds, which, as noted, likely won’t be welcomed by users.

But with parent company Meta under rising pressure, Instagram has to do its part. And while leaning into further Reels, and forcing in more ads, may not be a great play, long-term, the usage and engagement data will ultimately tell the tale.



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