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Lebanon power cuts turn cafes into co-working spaces

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Beirut's cafes now serve as substitute workplaces for people grappling with drastic electricity shortages and internet cuts

Beirut’s cafes now serve as substitute workplaces for people grappling with drastic electricity shortages and internet cuts
– Copyright POOL/AFP/File Alex Brandon

Clara Guillard

The music is often hushed and the atmosphere studious — for the patrons filling Beirut’s cafes these days, the most important things are good lighting and stable wi-fi.

That’s because they now serve as substitute workplaces for people grappling with drastic electricity shortages and internet cuts stemming from Lebanon’s unrelenting economic crisis.

Aaliya’s Books, in the heart of the capital’s once-fabled nightlife spot of Gemmayzeh, is one such sanctuary.

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“Most of the time, if I come here, it’s because I don’t have electricity at home,” said Maria Bou Raphael, nestled on a sofa.

The power cuts, extending to 23 hours a day, have left many already deprived of an office by Covid restrictions with no option but to plant themselves in cafes all day, especially as the quality of many internet connections has also plummeted.

Generators — the only way to keep devices charged and connected — are too expensive for many Lebanese, as they grapple with an economic crisis that has seen the local currency lose more than 90 percent of its black market value in recent years.

Cafes are therefore among the few businesses to have largely bucked the wider meltdown driven by corruption, capital flight and would-be donors’ reluctance to throw good money after bad.

Aaliya’s Books manager Niamh Flemming Farrell said that on weekdays her establishment feels more like a co-working space, with some customers staying for a full day.

The sense of community created by the service that she provides to the neighbourhood is reviving a cafe culture that had faded in recent years.

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Doubling up as a bookshop, the cafe takes its name from Aaliya Saleh, the central character in “An Unnecessary Woman”, a novel by acclaimed Lebanese-American author Rabih Alameddine.

The narrative focuses on a 72-year-old who lives secluded in her Beirut flat, in the sole company of her books while the 1975-1990 civil war rages outside.

– ‘Relaxed spot’ –

“We noticed that… our customers started working additional hours in our branches, fancying the locations that provide a higher level of comfort,” said a spokesman for Cafe Younes, a roastery with 10 coffee shops mostly in the capital.

Cafe Younes opened a new large branch in Beirut’s central Hamra district a year ago that includes a multi-purpose study room with large desks each equipped with power sockets.

Barzakh is another multi-purpose cafe that opened recently on the first floor of a busy building on the Hamra thoroughfare.

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Hamra used to epitomise a Beirut cafe culture that had its heyday in the 1960s but was gradually wiped out by bars conducive to more boisterous socialising.

“I can see people running and yelling (outside) but I’m sitting here quietly in a relaxed spot,” said fashion design student Mustafa al-Sous said, sitting beside a large window.

The young man sees Barzakh as a haven from the doom and gloom that has been so pervasive across Lebanon in recent years, but also as a place where he can work.

Notebooks and laptops clogged the tables in this cafe, while tangled charger cables strewn across the floor threatened to trip waiters.

“Originally we wanted to ban laptops,” Mansour Aziz, the founder of the cafe-cum-library, which also hosts live shows in the evenings, recalls with a disbelieving smile.

Many here, dragged out of their homes by the electricity crisis, now rely on the cafes for their social life, especially those who can no longer afford to party in the evenings.

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At Barzakh, patrons will often greet each other with a nod from across the room and come to know each other gradually.

“I’m a very sociable person,” Mustafa said. “I like it when people walk over to ask me what I’m working on.”


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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