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LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

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LinkedIn has acquired how-to video app Jumprope as part of its expanded video focus, and tying into both the development of its new, on-platform creator tools, and the ongoing growth of LinkedIn Learning for professional skills development.

Jumprope

Jumprope, which describes itself as “the best place for anyone to create a how-to and export it to every social platform”, enables users to create step-by-step tutorials, using video and still image assets, with preset formats and overlays to help communicate each element.

As explained by Jumprope:

We all learn new things, pursue passions, and develop hacks that we want to share. Until now, it’s been too hard to communicate that know-how in an engaging and useful way. By making it simpler and faster to share in an intuitive format, we’re making it easier and more fun to discover how it’s done.”

In a post on LinkedIn, Jumprope CEO Jake Poses has announced that the Jumprope team will now be working exclusively on LinkedIn tools, with a view to building its creator products: 

“We started Jumprope to empower anyone to share their knowledge and passion in an engaging video-based format. But, while 2 million people per month watch Jumpropes on our platform, we realized we could build something so much bigger if we joined LinkedIn. This truly is an opportunity to fulfill the Jumprope vision of reaching a global community.”

Like all social platforms, LinkedIn is looking to retain its most popular creators, in order to maximize user engagement, with the addition of new creator tools designed to incentivize posting, and eventually, facilitate revenue-generation through sponsored content and ads.

Earlier this year, LinkedIn posted a new job opening for a Head of Community, focused on supporting LinkedIn creators around the world, which is part of its team designed to establish new opportunities and incentive programs to keep creators posting updates. In March, LinkedIn also added a new ‘Creator Mode‘ for profiles to give users more ways to showcase their presence.

Jumprope will add to this capacity, providing another way for LinkedIn creators to share helpful, step-by-step professional tutorials, which can then be shared with specific communities in-app to improve personal branding and presence, and eventually, facilitate sponsored content connections and promos.

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It seems likely that the Jumprope format will also tie into LinkedIn Stories, with the step-by-step, full-screen format aligning with Stories presentation. That’ll likely see LinkedIn add in a new way to keep your Stories on your profile, with a new section, similar to Instagram, where you can retain specific Stories permanently to better showcase your presentation skills and industry expertise.

And as noted, it could also tie into the growth of LinkedIn Learning, with these how-tos potentially linking into relevant Learning courses to learn even more about specific topics.

With content shared on LinkedIn up 50% year-over-year, it’s keen to keep building on that growth, and in order to do this, it needs to keep its top voices active so that users coming back and checking in on the latest posts. New tools and processes will help freshen up its creative options, while it’ll also provide more capacity for brand partnerships, enabling new forms of creator monetization to keep those updates flowing. 

The separate Jumprope app, meanwhile, will be discontinued on August 20th, with the both website and app platform deactivated from this date.

Socialmediatoday.com

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Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

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Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

Do you struggle to provide adequate context within the 240 characters allowed for tweets?

If so, then you’re in luck, as Twitter’s developing a range of tweet status indicators, which will eventually provide a simple way to add another element to your tweeted message, which could help to better communicate meaning and intent.

Or not. As shared by app researcher Jane Manchun Wong, this is the current listing of Twitter status options in testing:

Pretty unique combination of possible status alerts here – a mix of trending sayings and popular activities. Users won’t be able to create their own status, you’d have to use one of these presets – which is a little restrictive, but it could be handy? Maybe.

Twitter’s been testing out its Status indicators for a while, with the original list of status options, which Wong also tweeted back in July, including a few that have been culled as part of this expansion.

Twitter Status

As you can see, when you add a Status, it will be displayed above your tweet, and below your username, adding immediate context to your message.

Status indicators would also be searchable, with users able to tap on a status indicator, which will take you through to a listing of all the tweets that have applied the same activity.

Twitter Status

Really, Twitter’s actually been testing Status markers out since 2018, when it previewed this format for the option.

Twitter Status indicator

The idea, at that stage, seemed to be to help people list events that they were attending, which users often do already by adding the event hashtag to their username. A status indicator would make this easier, while also helping people connect around said event – but since then, Twitter’s revised its approach to the markers, making them more of a topical sorting option to help users find relevant activity and engagement opportunities.

Which, I guess, they could facilitate.

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Maybe, by tapping on ‘Picture of the Day’ that could become another engagement and discovery element, or by tapping ‘Hot Take’ you could find more tweets to interact with, and add your own opinion.

It could be a handy way to sort tweets by topic, which could be beneficial. Maybe, though I’m not sure that it’s going to have much of an impact on overall tweet engagement.

Twitter’s been working to add in more content sorting and discovery tools over the past couple of years, including Communities, Circles for private chats, and topics in the Audio tab. Twitter also added and the capacity to follow Topic streams back in 2019, which it had hoped would give users more ways into Twitter discussions, and to find interactions more relevant to their interests.

For more regular users, those probably aren’t particularly useful – but for new users coming in, they could be important, as Twitter isn’t overly intuitive for people when first starting out. This has been an issue for the platform since forever, and these types of additional discovery measures could help to address this. 

If Twitter can integrate them in an effective, engaging way.

The problem on this front is that Twitter’s topics algorithms are still fairly basic, with the tweets shown to users within topic streams often being off-topic, even offensive, because they’re being displayed based on basic keyword mentions and total engagement with each tweet, not on relevance.

Which is why the Spaces/Audio tab isn’t attuned to your interests, based on usage, why the ‘Who to Follow’ display is never locked into users you might be interested in. It’s all too basic, and in this sense, Twitter has fallen behind other platforms on algorithmic sorting and alignment.

Which is why it’s now seeking more manual intervention, by letting users add status markers to categorize discussion.

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Which seems like a backwards step, given that other platforms are becoming increasingly good at showing you more content based on your interests, without you needing to do anything other than use each app.

But maybe, it’ll become a thing, and provide another way for Twitter to boost engagement.

There’s no official release plan in place for Twitter’s status updates as yet, but they’re likely coming very soon.   



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