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Twitter Announces New Partnerships with Reuters and AP to Improve Information Accuracy in Trend Listings



Twitter has announced new partnerships with both the Associated Press (AP) and Reuters to help improve its efforts to elevate credible, timely information within user timelines, and slow the spread of false narratives via tweets.

As explained by Twitter:

“We are committed to making sure that when people come to Twitter to see what’s happening, they are able to easily find reliable information. Twitter will be able to expand the scale and increase the speed of our efforts to provide timely, authoritative context across the wide range of global topics and conversations that happen on Twitter every day.”

The new partnerships will tie into Twitter’s contextual explainers, which it now shows within Search, trends, Explore and via specific highlights and prompts during major events.

Twitter explainer

As you can see here, Twitter has been working to ensure that its overview explainers on topic listings are accurate and link to reliable sources, to reduce the impact, and amplification, of misinformation in tweets. Twitter also added example tweets to these listings last September.

The new partnerships with AP and Reuters will help to ensure that Twitter’s curation team is able to access real time updates around key conversations as they emerge, via their established and vetted sources, while also helping Twitter’s teams to proactively provide context on topics that are garnering widespread interest, and could potentially generate misleading information.

Essentially, Twitter will now be able to tap into the same sources that Reuters and AP utilize to stay on top of the latest news, which will add another level of reliability to its listings, and help its curators stay across emerging issues with the latest info.

It’s an important, and valuable update for Twitter’s efforts on this front, which could have a big impact on its processes.

And given that Twitter has repeatedly been identified as a key originator of misinformation, in various forms, it’s important that it does all that it can to combat this, and improve its listings in order to limit amplification. I mean, that won’t specifically counter Twitter bot armies, which can be unleashed to artificially boost discussion around a specific subject. But providing more context is another important step in what will require a wide-reaching effort. 




WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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