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LinkedIn Launches Initial Rollout of its New ‘Funny’ Reaction

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LinkedIn Launches Initial Rollout of its New 'Funny' Reaction

They’ve been threatening it for a while, and now, it’s finally here, with some LinkedIn users seeing this new alert in the app.

Yes, that’s right, you now have a new Reaction on LinkedIn, with ‘Funny’ being added to the six other emoji response options on LinkedIn posts.

LinkedIn Funny Reaction

Or you may have it – according to LinkedIn, the ‘Funny’ Reaction is gradually being rolled out, and isn’t available to everyone just yet.

But it is coming, giving you a simple way to express that a LinkedIn post ‘made you laugh, felt humorous, or offered light-hearted fun in a professional context.’

Professional context being the key parameter that LinkedIn wants to emphasize, because there’s a lot of untargeted junk on the platform, posted by users seeking attention.

Although even some of the contextual stuff is pretty bad, as displayed in this montage from @SamBahreini.

As happens on all social platforms, the big trending posts on LinkedIn get repeated and re-posted by others, in a bid to maximize engagement, which some ‘growth hackers’ would see as a stroke of genius, but for the regular users who are shown the exact same joke a billion times, it’s not the best experience.

Still, the good thing for LinkedIn is that the increase of junk posts is a side effect of more engagement, with people seeking out hacks and tricks like this because of the benefits that posting on LinkedIn can bring.

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Indeed, the platform has seen record levels of engagement growth over the past two years, and with the current economic situation in a state of flux, you can bet that a lot more people will be using LinkedIn in the coming year too, as they change roles, and seek out new opportunities.

But still, I’m not entirely sure that a funny reaction is that beneficial, in that it will likely incentivize more off-topic posts to get these responses.

For context, the funny reaction has been a highly requested feature.

Back in February, LinkedIn’s Chief Product Officer Tomer Cohen said that:

“One of the top requests we got was for a laughing emoji reaction. We hear you loud & clear and we agree. Humor is indeed a serious business.”

So whether I personally think that it’s good or not is not really relevant, people want it, and LinkedIn’s looking to give the people what they desire.

If you don’t see it yet, you will soon, while you can read more about LinkedIn’s ‘funny’ reaction here.



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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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