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LinkedIn Launches Initial Rollout of its New ‘Funny’ Reaction

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LinkedIn Launches Initial Rollout of its New 'Funny' Reaction

They’ve been threatening it for a while, and now, it’s finally here, with some LinkedIn users seeing this new alert in the app.

Yes, that’s right, you now have a new Reaction on LinkedIn, with ‘Funny’ being added to the six other emoji response options on LinkedIn posts.

LinkedIn Funny Reaction

Or you may have it – according to LinkedIn, the ‘Funny’ Reaction is gradually being rolled out, and isn’t available to everyone just yet.

But it is coming, giving you a simple way to express that a LinkedIn post ‘made you laugh, felt humorous, or offered light-hearted fun in a professional context.’

Professional context being the key parameter that LinkedIn wants to emphasize, because there’s a lot of untargeted junk on the platform, posted by users seeking attention.

Although even some of the contextual stuff is pretty bad, as displayed in this montage from @SamBahreini.

As happens on all social platforms, the big trending posts on LinkedIn get repeated and re-posted by others, in a bid to maximize engagement, which some ‘growth hackers’ would see as a stroke of genius, but for the regular users who are shown the exact same joke a billion times, it’s not the best experience.

Still, the good thing for LinkedIn is that the increase of junk posts is a side effect of more engagement, with people seeking out hacks and tricks like this because of the benefits that posting on LinkedIn can bring.

Indeed, the platform has seen record levels of engagement growth over the past two years, and with the current economic situation in a state of flux, you can bet that a lot more people will be using LinkedIn in the coming year too, as they change roles, and seek out new opportunities.

But still, I’m not entirely sure that a funny reaction is that beneficial, in that it will likely incentivize more off-topic posts to get these responses.

For context, the funny reaction has been a highly requested feature.

Back in February, LinkedIn’s Chief Product Officer Tomer Cohen said that:

“One of the top requests we got was for a laughing emoji reaction. We hear you loud & clear and we agree. Humor is indeed a serious business.”

So whether I personally think that it’s good or not is not really relevant, people want it, and LinkedIn’s looking to give the people what they desire.

If you don’t see it yet, you will soon, while you can read more about LinkedIn’s ‘funny’ reaction here.



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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

This could be handy – Instagram’s developing a new set of message labels for business accounts, which would make it easier to manage customer interactions in your DMs.

As you can see in this example, posted by Sachin Shah, Instagram’s looking to add five new labels for your IG Direct messages, in order to help businesses better manage their interactions in the app.

Those five labels are:

  • Flag
  • Booked
  • Ordered
  • Paid
  • Shipped

That could be particularly helpful for SMBs who don’t have access to more complex CRM features, providing a simple way to stay on top of critical interactions for your brand.

The new labels would add to Instagram’s existing business DM features, including welcome messages and saved replies. Businesses on Facebook can also add similar labels to their chats, though they’re slightly different in application to these more specific tags.

And with over a billion people messaging businesses across Meta’s apps every week, and Meta looking to provide more ways to maximize connection and opportunity through its platforms, it makes sense for IG to lean into these behaviors where it can, and provide more tools to facilitate commerce and business engagement.

The new labels are in limited testing at present – we’ll keep you updated on any progress.



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