Social networking app for women, Peanut, adds live audio rooms
Mobile social networking app for women, Peanut, is today becoming the latest tech company to integrate audio into its product following the success of Clubhouse. Peanut, which began with a…
B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
Many believe that LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think. Filling…
What Do Financial Institutions Really Get Out of Social Media?
The days of getting your bank or credit union into social media simply because that’s where financial marketers are “supposed” to take their institutions are over. Toe-dipping into social wastes…
LinkedIn is Reportedly Creating a Service For Hiring Freelancers
LinkedIn is reportedly planning to launch a new service this fall where users can find and hire freelance professionals. A report from The Information credits “two people with direct knowledge…
LinkedIn Users Can Now Control Who Sees Their Posts
LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences. In addition, changes are coming which…
LinkedIn Launches 6 Free Advertising Courses
LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. It’s launching with 6 courses curated by in-house experts…
Add Links to LinkedIn Stories With New Swipe-Up Feature
LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature. LinkedIn’s new swipe-up feature works in a similar way to what you may…
LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
Friction is uncomfortable. Too much in a user’s journey and they’re interest is likely to fizzle out. LinkedIn offers an elegant solution to driving registrants to your events and webinars…
Microsoft Ads LinkedIn Profile Targeting: A Review
Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media…
LinkedIn Launches A New Tool For Job Seekers
LinkedIn’s ‘Career Explorer’ is a new tool designed to help job seekers transition into a different field. The tool identifies which careers an individual may be qualified for based on…