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LinkedIn Publishes 2020 Emerging Jobs Report

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LinkedIn has this week published its 2020 Emerging Jobs Report, which looks at the positions that are seeing increased demand based on LinkedIn data.

As explained by LinkedIn:

“The Emerging Jobs analysis is based on all LinkedIn members with a public profile that have held a full-time position within the U.S. during the past five years. Once the talent pool has been identified, we then calculate the share of hiring and Compound Annual Growth Rate for each occupation between 2015 and 2019 to identify the roles with the largest rate of hiring growth. These become our Emerging Jobs.”

In addition to the US report, LinkedIn has also published separate Emerging Jobs Reports for Singapore, India, Australia, Germany, Canada, the UK, France and the Netherlands, covering a range of key markets.

Each report includes a general overview of rising local job trends, and key areas of growth. 

LinkedIn Emerging Jobs report

It then lists the top ten emerging roles, based on LinkedIn insights, which are set to be in demand in 2020. Guess what number one might be:

LinkedIn Emerging Jobs report

The report also utilizes LinkedIn’s new skills genome methodology” in order to highlight the unique skills for emerging jobs, while also noting where candidates are most in-demand, and the top industries hiring for such.

LinkedIn Emerging Jobs Report

The added insights are part of LinkedIn’s ever-growing data capacity – with access to the largest dataset of professional and career insights in history, LinkedIn is in a unique position to showcase trend data like this in order to help hiring managers make better decisions, and to help job seekers better align their skills profiles to such trends.

In fact, this is likely only the first step – given the data it can access, LinkedIn’s system would already have the capacity to recommend ideal job role matches based on available candidates, by matching their skills, experiences and other profile insights against the required criteria. Research has actually shown that AI-enabled systems can make better hiring decisions than inherently biased humans based on these types of insights, and as such systems evolve, it’s not hard to imagine a time where LinkedIn’s dataset will prove to be a major winner in the HR and hiring stakes.

Its not there yet, but advanced data processes like the ones at play behind LinkedIn’s Emerging Jobs Report again point to a future of machines making better hiring decisions.

Which is a little bit scary, the thought of putting your livelihood in the hands of robots. But also, when viewed on balance, probably logical.

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LinkedIn’s Emerging Jobs Report doesn’t go to that next step, but it does provide some interesting insights for job seekers and employers as we move into the next decade. 

You can read LinkedIn’s 2020 Emerging Jobs Report for the US market here.

Socialmediatoday.com

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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