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LinkedIn Publishes 2020 Emerging Jobs Report

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LinkedIn has this week published its 2020 Emerging Jobs Report, which looks at the positions that are seeing increased demand based on LinkedIn data.

As explained by LinkedIn:

“The Emerging Jobs analysis is based on all LinkedIn members with a public profile that have held a full-time position within the U.S. during the past five years. Once the talent pool has been identified, we then calculate the share of hiring and Compound Annual Growth Rate for each occupation between 2015 and 2019 to identify the roles with the largest rate of hiring growth. These become our Emerging Jobs.”

In addition to the US report, LinkedIn has also published separate Emerging Jobs Reports for Singapore, India, Australia, Germany, Canada, the UK, France and the Netherlands, covering a range of key markets.

Each report includes a general overview of rising local job trends, and key areas of growth. 

LinkedIn Emerging Jobs report

It then lists the top ten emerging roles, based on LinkedIn insights, which are set to be in demand in 2020. Guess what number one might be:

LinkedIn Emerging Jobs report

The report also utilizes LinkedIn’s new skills genome methodology” in order to highlight the unique skills for emerging jobs, while also noting where candidates are most in-demand, and the top industries hiring for such.

LinkedIn Emerging Jobs Report

The added insights are part of LinkedIn’s ever-growing data capacity – with access to the largest dataset of professional and career insights in history, LinkedIn is in a unique position to showcase trend data like this in order to help hiring managers make better decisions, and to help job seekers better align their skills profiles to such trends.

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In fact, this is likely only the first step – given the data it can access, LinkedIn’s system would already have the capacity to recommend ideal job role matches based on available candidates, by matching their skills, experiences and other profile insights against the required criteria. Research has actually shown that AI-enabled systems can make better hiring decisions than inherently biased humans based on these types of insights, and as such systems evolve, it’s not hard to imagine a time where LinkedIn’s dataset will prove to be a major winner in the HR and hiring stakes.

Its not there yet, but advanced data processes like the ones at play behind LinkedIn’s Emerging Jobs Report again point to a future of machines making better hiring decisions.

Which is a little bit scary, the thought of putting your livelihood in the hands of robots. But also, when viewed on balance, probably logical.

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LinkedIn’s Emerging Jobs Report doesn’t go to that next step, but it does provide some interesting insights for job seekers and employers as we move into the next decade. 

You can read LinkedIn’s 2020 Emerging Jobs Report for the US market here.

Socialmediatoday.com

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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