Connect with us

SOCIAL

Instagram’s Now Testing its New Layout Options for Instagram Stories Frames

Published

on

Instagram has begun limited testing of a new ‘Layout’ option in Instagram Stories which enables users to select from a range of presentation styles for their visuals within a Stories frame.

As you can see in this tweet from social media consultant Matt Navarra (via researcher Satyam Sinha), the new option enables you to choose a split-screen grid type for your images, with six different grid styles to consider. At this stage, it seems that you’ll only be able to add still images to each grid segment.

The Layout option was first spotted in testing by reverse engineering expert Jane Manchun Wong back in August, but now seems to have crossed over to the next stage of beta testing. At that time, Wong also reported that Instagram had been testing a range of new Boomerang modes, which would further add to your creative options.

Instagram Boomerang modes

There’s no word on these Boomerang modes being released, but maybe, given we’re now seeing public testing of Layouts, they’re also not too far away.

On another front, Instagram also appears to be testing a new ‘Shoutouts’ option, which provides custom templates for birthdays and similar announcements.

Instagram Shoutouts example

As demonstrated in these examples (via @aj_malakai and @blueasyraff) When you add a users’ Instagram @handle into the Shoutout field, it then provides a listing of images that the two of you have shared together, from which you can choose one to feature in your update. It could be another way to prompt direct engagement, and tap into the rising trend of more private conversation on Instagram.

There’s no word from Instagram on a full launch of any of these tools, but going on past history, you’ll likely see more of them in the very near future.

Socialmediatoday.com

SOCIAL

The Most Visited Websites in the World – 2023 Edition [Infographic]

Published

on

The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

Source link

Continue Reading

SOCIAL

Cheeky branding wins (and missteps)

Published

on

Cheeky branding wins (and missteps)

Storyboard

Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



Source link

Continue Reading

SOCIAL

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Published

on

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content.

There’s limited info available on the full origins or intentions of the group, but today, Google has published a new overview of its ongoing efforts to combat the initiative, called DRAGONBRIDGE.

As explained by Google:

In 2022, Google disrupted over 50,000 instances of DRAGONBRIDGE activity across YouTube, Blogger, and AdSense, reflecting our continued focus on this actor and success in scaling our detection efforts across Google products. We have terminated over 100,000 DRAGONBRIDGE accounts in the IO network’s lifetime.

As you can see in this chart, DRAGONBRIDGE is by far the most prolific source of coordinated information operations that Google has detected over the past year, while Google also notes that it’s been able to disrupt most of the project’s attempted influence, by snuffing out its content before it gets seen.

Dragonbridge

Worth noting the scale too – as Google notes, DRAGONBRIDGE has created more than 100,000 accounts, which includes tens of thousands of YouTube channels. Not individual videos, entire channels in the app, which is a huge amount of work, and content, that this group is producing.

That can’t be cheap, or easy to keep running. So they must be doing it for a reason.

The broader implication, which has been noted by various other publications and analysts, is that DRAGONBRIDGE is potentially being supported by the Chinese Government, as part of a broader effort to influence foreign policy approaches via social media apps. 

Which, at this kind of scale, is a concern, while DRAGONBRIDGE has also targeted Facebook and Twitter as well, at different times, and it could be that their efforts on those platforms are also reaching similar activity levels, and may not have been detected as yet.

Which then also relates to TikTok, a Chinese-owned app that now has massive influence over younger audiences in western nations. If programs like this are already in effect, it stands to reason that TikTok is also likely a key candidate for boosting the same, which remains a key concern among regulators and officials in many nations.

The US Government is reportedly weighing a full TikTok ban, and if that happens, you can bet that many other nations will follow suit. Many government organizations are also banning TikTok on official devices, based on advice from security experts, and with programs like DRAGONBRIDGE also running, it does seem like Chinese-based groups are actively operating influence and manipulation programs in foreign nations.

Which seems like a significant issue, and while Google is seemingly catching most of these channels before they have an impact, it also seems likely that this is only one element of a larger push.

Hopefully, through collective action, the impact of such can be limited – but for TikTok, which still reports to Chinese ownership, it’s another element that could raise further questions and scrutiny.

Source link

Continue Reading

Trending

en_USEnglish