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LinkedIn Stories is Now Available to Users in Brazil

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LinkedIn is making its new Stories feature available to users in Brazil, while it’s also added new settings and details in the main app as it prepares for a wider launch of the function.

LinkedIn Stories

As you can see here, LinkedIn Stories, which the company confirmed were coming back in February, look much the same as they do on Facebook and Instagram, with a Stories bar along the top of the screen, and various stickers and tools available to decorate your Stories frames.

There’s also now more detail on Stories within the LinkedIn Help pages, including an overview, and FAQ documentation, which outlines more details about how the option works.

Some relevant notes:

  • Stories creation will only be available on mobile at launch
  • The maximum length of a video in a Story is 20 seconds
  • Stories will last for 24 hours, but users will be able to save individual Stories frames
  • Users will be able to share their Story directly with another LinkedIn member via message
  • Users will also be able to share other people’s Stories via message
  • Stories viewers will be able to message the Story creator direct from a Stories frame – though users will not be able to message company pages from Stories, at least in the initial launch phase
  • Users will be able to control what profile information they display in a Stories viewer list via their settings (example below via Ashwini Dodani/Matt Navarra
LinkedIn Stories settings

According to reports, LinkedIn announced in mid-April that Stories would be first rolled out to users in Brazil “over the next few weeks”. It seems that not all Brazilian users have access to the option as yet, but the access pool is being expanded over time. 

LinkedIn Stories

The announcement of LinkedIn Stories has already seen a lot of criticism, but the introduction of the option makes sense. Broader engagement data shows that Stories is increasingly how the next generation of social media users are communicating, in preference to the traditional News Feed, and as such, leaning into the evolving trend, across all platforms, looks to make more and more sense.

It may seem out of place on LinkedIn, where professional conversation is the focus, but the presentation looks good, and it could well provide another option for LinkedIn to further boost the ‘record levels of engagement‘ that it’s currently seeing. 

As noted, LinkedIn says that the function is currently only available in Brazil, but we’ll keep you updated on any progress.

Socialmediatoday.com

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A Look at the Top Costume Themes and Trends for Halloween 2022

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A Look at the Top Costume Themes and Trends for Halloween 2022

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.

Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.

First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.

  1. Stranger Things costume ideas (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Top Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?

Similar trends are evident in Google Search data, along with some additional variations and styles:

  • Gomez Addams costume
  • Mary Sanderson costume
  • Spiderman costume
  • Joker costume
  • Akatsuki cloak
  • Cruella costume
  • Black Widow costume
  • Velma costume
  • Harry Potter costume
  • Mandalorian costume

There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.

Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:

  • #Halloween
  • #Halloween2022
  • #HappyHalloween
  • #TrickOrTreat 

(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)

Along with the most popular Halloween emoji

  • Pumpkin emoji
  • Ghost emoji
  • Loudly crying face emoji
  • Crying laughing emoji
  • Purple devil emoji

You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.

More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.

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But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.



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