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Meta Adds New Parental Control Elements for Instagram and VR

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Meta Adds New Parental Control Elements for Instagram and VR

Meta’s rolling out a new set of parental supervision and control tools for both Instagram and Quest VR, which address key elements of concern with usage and exposure among younger users.

As you can see here, the new Parental Control center on IG essentially amalgamates the app’s existing parental control tools into a more centralized dashboard, providing more ways to manage your child’s usage of the app.

As explained by Instagram chief Adam Mosseri:

Parents and guardians know what’s best for their teens, and in December I committed to developing new supervision tools that allow them to be more involved in their teens’ experiences. Today, we’re making these supervision tools available in our new Family Center. We worked closely with experts, parents, guardians and teens to develop Family Center, a new place for parents to oversee their teens’ accounts within Meta technologies, set up and use supervision tools, and access resources on how to communicate with their teens about internet use.”

The only functional addition here is the additional resources for parents, with Instagram initially adding parental control options back in December.

But the broader view for the Family Center is that it will eventually become a hub from which parents can oversee all aspects of their children’s usage of Meta’s apps, including VR, which has also been added as a component in this initial release.

As you can see from the above screens, on Instagram, parents will be able to use the Family Center to view how much time their kids are spending in the app, and set time limits, while they’ll also be able to get notifications when their child has reported someone, and view and receive updates on what accounts their kids follow (as well as the accounts that follow their teens).

Instagram says that over the next few months, it will add more features, including letting parents set the hours during which their teen can use Instagram and the ability for more than one parent to supervise a child’s account.

In VR, Meta is also adding a range of new control and supervision tools, starting with the ability for parents to link to their teen’s account. Parents will then be able to approve app downloads by their child, block specific apps, view headset screen time, monitor their Oculus friends and block Link and Air Link, which will prevent their child from accessing content from their PC on their Quest headset.

Meta VR parental controls

Meta’s also expanding the capacity to use of unlock patterns to limit access to certain VR apps and features.

Today, you can create an unlock pattern as an extra layer of security to prevent others from accessing your device or saved passwords. Beginning in April, we’ll introduce the ability for people to use the unlock pattern to lock specific apps directly from VR. Once a given app is locked, you’ll need to draw your unlock pattern to unlock and launch it. This will allow parents to prevent teens 13+ from accessing games and experiences they feel aren’t age-appropriate by using an unlock pattern to lock access to those apps.

It’s not a foolproof system, and the increasingly immersive nature of VR threatens to be overwhelming for some users. But it’s a start, and an important step for Meta as it looks to usher in the next stage of digital connection.

This is a key area of concern in the evolving metaverse shift – because in Meta’s view, our online worlds are only going to become more immersive, which, as noted, also ups the risk. Already there have been various reports of sexual harassment and abuse within Meta’s VR worlds, and that type of exposure could be especially harmful for youngsters, which is something that absolutely needs to be factored into metaverse development.

As such, this is a critical focus, and it’s good to see Meta looking to make a more concerted effort here.

The new Instagram and VR supervision tools are available in the US today, with plans to roll out globally in the coming months. 




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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




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DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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