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Meta Announces New Features and Insights for International Women’s Day

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Meta Announces New Features and Insights for International Women's Day


Meta has announced a range of new features, while it’s also hosted a new, metaverse-aligned discussion, as part of its International Women’s Day events.

How can women help shape the metaverse, and what will the future of connection mean for female users?

Meta’s Chief Diversity Officer Maxine Williams hosted a discussion on exactly this, with a range of five female VR creators joining the chat in Horizon Workrooms.

It’s an interesting discussion on the next stage of digital connection, while also providing a preview of how metaverse/VR meetings can be held, and how the avatar component can bring more expression and connection to such events.

In addition to this, Meta’s also launched a new test of nonprofit fundraisers within Reels on Facebook and Instagram, as part of a new push to help support charities through the TikTok-like feature.

Meta’s also launched a new series of VR programming across Horizon Venues and Oculus TV to highlight the historic contributions women have made, and continue to make, while Instagram’s looking to highlight diverse women creators via a new series of posts in the app.

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Meta’s also adding new custom avatar stickers and profile frames to mark the event, while it’s also hosting a range of female-led content in VR, including concerts by Charli XCX and Billie Eilish in Horizon Venues and new documentary series’. 

Meta’s also announced a new set of features on Messenger and Messenger Kids, and in combination, there’s a range of ways to participate in Women’s Day, and Women’s History Month across its apps.

And it’s particularly interesting to consider the metaverse element here, and how the metaverse, and VR connection, could actually facilitate more opportunity for female creators.

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Though it does remain interesting to me that Meta’s ‘metaverse’ vision is really just VR, and that it’s essentially re-angling the broader conversation around the next stage of digital connection around its long-standing VR projects.

Now, it hardly refers to VR at all, it’s all ‘the metaverse’, which Meta is using as an umbrella term for all new tech developments, which will help to establish it as the key host of the next stage.

The more we look to connect in the metaverse, the more we look to connect to Meta, with the broader narrative now working in favor of its evolving tools.



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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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