Connect with us

SOCIAL

Meta Announces New Options to Celebrate International Women’s Day in Messenger and Messenger Kids

Published

on

Meta Announces New Options to Celebrate International Women's Day in Messenger and Messenger Kids

Meta has announced some new Messenger features for International Women’s Day, including new word effects options, custom chat backgrounds on the theme, and tools for Messenger Kids.

First off, on Word Effects, which Messenger added last year. Word Effects enable you to choose an emoji to be paired with a certain word or term, which will then spark an on-screen explosion of that emoji character whenever it’s used within your chat.

And for International Women’s Day, Messenger has added a series of its own Word Effects, triggered by various terms.

“A high-heeled shoe emoji will rain across the screen when you send the word “boss” in a chat, a flex emoji will appear for “go girl,” and the female superhero emoji reinforces that “mom” isn’t just a mother – she’s superhuman.”

Look, they’re a little bit cringe, but the idea is well-intentioned – and you can, of course, define your own Word Effects by choosing an emoji to associate with whatever word or term you choose, even if you don’t like these ones.

But just be wary that if you’re using Messenger to send a message to your boss this month, things could get a little confusing.

In addition to this, Messenger’s also adding a new themed sticker pack, created by illustrator and graphic designer Lucie Corbasson, which is designed to “encourage conversation around female empowerment, progress, and sisterhood”

Messenger IWD tools

Messenger’s also adding a new Lo-Fi chat theme and custom sticker pack from artist Elora Pautrat, which will also be available within Instagram.

Messenger IWD tools

And finally, on Messenger Kids, Meta’s also adding new themed stickers which celebrate different passions, “from math and science, to art and literature, to sports and leadership”, in order to encourage girls to follow their dreams. There are also new AR masks which highlight two iconic women in history – Cleopatra and Marie Curie.

Messenger IWD tools

International Women’s Day presents an opportunity to celebrate the contributions of women, and the importance, and significance, of female achievements, while it’s also an important reminder of the impacts of implicit bias, and the various challenges that women still face, in many elements.

These Messenger tools provide a means to take part in the broader discussion, and while the flood of emojis for certain terms is probably a little questionable, the idea is that you can and should take this opportunity to recognize the most important women in your life.

The features will be active in Messenger throughout the month.




Source link

SOCIAL

YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

Published

on

YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



Source link

Continue Reading

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

Trending

en_USEnglish