TikTok has announced a slate of live-stream events for International Women’s Day (3/8), while it’s also running a series of content highlights throughout the month to promote influential female creators.
As per TikTok:
“This year’s IWD theme, #BreakTheBias, is a direct call to action for the world to recognize and address the biases women face in order to advance each and every day. On TikTok, women find ways to navigate these every day challenges by supporting one another, from exchanging tips on #CareerTok for negotiating better benefits and higher wages to candidly sharing their lives as parents.”
To mark the event, TikTok has scheduled a series of live-stream sessions with inspirational female creators, which will run on the main @TikTok channel in the app, starting at 5pm ET.
- 17:00 – 17:30 – “Vibin” with @Latto
- 17:30 – 18:00 – “Work With Me” with @nichellelaus
- 18:00 – 18:30 – “Get Ready With Me” with @kissyduerre
- 18:30 – 19:00 – “Train With Me” with @dafnenavarrol
- 19:00 – 19:30 – “Work With Me” with @natasha.surya
- 19:30 – 20:00 – “Cook With Me” with @himynameispriya
TikTok will also be curating content for the Discover Page, using daily and weekly themes, including:
- #WhenWomenWin (3/8): From change-makers to innovators, here’s to the power and strength of women leading movements towards progress across the world. Check out stories from our community with #WhenWomenWin.
- #WomenInMusic (3/9): Be it an iconic, historic performance or a new artist heard for the first time, share your discoveries and find new favorites with #WomenInMusic.
- #WomenInGaming (3/10): Celebrate and see some of the most popular gaming hacks, winning moments and tricks with the TikTok Community.
- #WomenOwnedBusiness (3/19): From Wall Street to main street, see how women are building and growing their businesses on TikTok.
The highlights could help you discover more female voices in the app, and get tips and notes on how to maximize your own approach, in various ways, from these experts.
They could also inspire your own approach to International Women’s Day, and Women’s History Month, by underlining the influence of female creators on various trends and shifts.
TikTok’s events will run throughout the month, with the live stream sessions getting underway shortly.
Pig butchering and the other peculiar cyber-scams on the rise
Pointing to a computer screen. Image by Tim Sandle.
The countdown to holiday period shopping is on. While sales are up, so are risks. Barclay’s estimate a 70 percent increase in scams the last year. Hence, consumers need to be even more vigilant with the deals they’re seeking out and the websites they are purchasing from.
To help Digital Journal readers be more mindful as to the key risk factors, James Walker, CEO at Rightly, explains the main issues. This includes an uptick in recent ‘brushing scams’ and fake reviews, as well as further details around other types of scams to watch out for.
Walker sees this period of time as providing ample situations for “Fraudsters to take advantage of innocent consumers. There are multiple tactics scammers use to convince people to part with their money, particularly in the run-up to a day which promises huge savings. One scam in particular we’ve been seeing an increase in is the so-called brushing scam in the lead up to the festive season, which involves unsuspecting people receiving unsolicited deliveries.”
Expanding on the strange deliveries, Walker says: “If you receive an unexpected package, it may be a scam that online sellers use to falsely inflate ratings and post fake reviews, and may mean your personal data has been compromised. If you have received an unexpected package from a company such as Amazon and suspect it to be a brushing scam, contact customer support directly. They can tell you whether your real account has been compromised and will cancel the fake account. The same goes for other marketplaces like eBay.”
Expanding on this tactic, Walker explains: “Unfortunately, such scams have also led to significant increase in fake reviews on Amazon, with an estimated 61 percent of all reviews classified as fake as fraudulent sellers try to manipulate buyers into making a purchase. Always be cautious when buying online and do as much background research as possible on a company or product before buying anything.”
Among the most prevalent scams, Walker cites:
Social media scams
This is where scammers take over your social profile, gaining access to influence your friends and family. But this is only the start of taking over someone’s life, this can lead to the opening of bank accounts and creating fake identities in your name.
This is when scammers buy a company for a reasonable amount and appear to trade, genuinely selling goods and services. They build up lots of sales, and then when the time is right, they move the money out and close down the business, leaving people out of pocket and either with fake goods or none at all.
Tickets to events
With the football World Cup taking place, it’s not too surprising to see that ticket scams are on the rise. Ticket selling scams happen when a scammer uses tickets as bait to steal your money. The scammer usually sells fake tickets, or you pay for a ticket, but never receive it. They are common when tickets for popular concerts, plays, and sporting events sell out. Additionally, scam artists purporting to represent musicians or bands have invited promoters to send offers for non-existent tour dates in a phishing email.
It sounds unpleasant, but so called ‘pig-butchering’ scams are on the rise. These scams happen when someone seemingly friendly and open befriends you online and over time, through a series of conversations, persuades you to part with money. It’s often a little at first, suggesting you put some cash into a ‘too-good-to-be-true’ investment. Only, of course, the investment is a scam and fraudulent.
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