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Meta Announces New Restrictions on the Creation and Use of Profile Image Frames on Facebook

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Meta Announces New Restrictions on the Creation and Use of Profile Image Frames on Facebook

Here we have yet another example of why we can’t have nice things.

Back in 2015, Facebook rolled out profile image frames, aligned with sports teams initially, which gave users a simple, customized way to share their support for their favorite team in the app. Facebook expanded on that over the coming years, and opened up the capacity for users to create their own frames and at one stage, there were thousands of potential options for profile frames available via its Frames Gallery in the app.

But that all changed over the last year.

Following Facebook’s decision to ban anti-vaccine messaging in its apps in late 2020, some activists switched to profile frames instead, creating anti-vax statements that could be shared via your main Facebook image.

Facebook COVID frames

CNBC found a rising number of these anti-vaccine frames, and alerted Facebook accordingly, which first began removing the offending frames from its Frames Gallery one by one. Then it removed all of its frames entirely, except for those from approved partners, while it also shut down the capacity for people to create their own frames via its Frame Studio tool.

Facebook Frame Studio

If you’ve noticed a lot fewer profile frames on Facebook of late, this would be why – and now, parent company Meta is moving to officially tighten its restrictions on profile frame creation, with new regulations on the creation and use of such across the app.

As per Meta:

Last year, we limited the ability to create profile frames on Facebook to authoritative organizations. We’re continuing that work now, so that Profile frames from unapproved Pages and profiles can no longer be applied to new profile pictures. On March 21, only profile frames from certain government services or organizations and those providing authoritative information on COVID-19 will be available. This change reflects our continued emphasis on helping people express their support around important issues like voting and reliable health information.

Again, nice things.

Meta says that only municipal, state and local agencies (including local election offices), municipal government agencies, emergency response agencies, public health agencies and local law enforcement will now be allowed to create profile frames.

Authoritative sources on COVID-19 that will continue to have access to frames globally include organizations such as the World Health Organization, UNICEF, Centers for Disease Control, and national government agencies or ministries of health.”

So, basically, profile frames will now be cause-aligned specifically, and there’ll be no more fun, decorative frames, outside of some of the generic ones provided by Meta.

Which is a bit of a shame. It’s not a major functional change, and it won’t have a big impact on how people use Facebook, but still, it is a little sad that we lose an entire creative option because of a level of misuse, which, due to complexities in detection, Meta can’t simply weed out and police at scale.

Meta says that existing profile frames will be removed from the Frame Studio on March 21st. Organizations that currently have an active frame will be able to download their frame from Frame Studio till that date.

But basically, you can expect to see a lot fewer profile image frames in the app moving forward.

I guess, in theory, Meta could still look to use profile frames as a paid promotional option in future, under strict approval in each case, so we may still see more colorful, themed frames at some stage. But really, Meta’s probably more focused on its 3D avatars now anyway – and maybe, in that context, profile frames don’t serve any real purpose moving forward either way.

But it’s another impact of the pandemic – an unexpected one, but a forced change in process nonetheless.


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These Guys Are Stupid, And I'm Being Charitable

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These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

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Internal Documents Reveal That the New Twitter Blue Has Fewer Than 300k Subscribers at Present

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Internal Documents Reveal That the New Twitter Blue Has Fewer Than 300k Subscribers at Present

Look, I know people have strong opinions about Elon Musk, and I realize that any criticism is going to be viewed as political commentary, even if it’s not (because I’m not American, I can’t vote, I don’t care about Hunter Biden, etc.). But Elon’s paid verification program is dumb, the dumbest move that he’s made at Twitter to date.

And I understand the logic – Elon says that when he came on, the company was losing $4 million per day, which lead to mass lay-offs, and a scramble for revenue generation options.

Paid verification, then, makes sense, while Elon also extrapolated the need for immediate cash into a pathway to combat bots, by using verification as a means to ‘verify all the real humans’ – i.e. bots won’t pay, and bot peddlers won’t be able to afford such at scale.

I get all the moving parts, and optimistically, they may sense.

But realistically, which is the more important ‘ally’ of the two, it just doesn’t.

Because most people won’t pay, especially when you’re offering nothing much in return, other than a graphic of a tick next to their username, while the very act of selling verification ticks erases their only perceptual value, that being exclusivity.

Now, everyone can buy one, so the tick is meaningless, at least as a status marker of some form.

My perspective on this been vindicated, at this early stage at least, by a new report from The Information, which says that, according to internal documents:

Around 180,000 people in the US were paying for subscriptions to Twitter, including Twitter Blue, as of mid-January, or less than 0.2% of monthly active users […] The U.S. number is about 62% of Twitter’s global subscriber total, the document says, which implies Twitter has 290,000 global subscribers.”

That’s consistent with the findings of researcher Travis Brown, who’s been posting regular updates on Twitter Blue subscriber numbers, based on searches of users that show up as ‘blue_verified’ in the back-end.

At present, based on Brown’s figures, the new Twitter Blue program looks to have around 300,000 subscribers, very close to the data The Information has seen.

That would mean that Twitter’s currently bringing in an extra $2.4 million per month via the program, or $7.2 million per quarter. Which is pretty good, that’s extra income at a time when Twitter desperately needs it. But it’s still way, way off from where Twitter wants its subscription revenue intake to be.

To reiterate, when initially outlining his Twitter 2.0 reformation plans, Elon said that he wants to make subscription revenue around 50% of Twitter’s overall intake. That would align somewhat with the aforementioned revenue and bot-battling potential – but in order to do this, Twitter needs to increase Twitter Blue take-up 81x its current state.

300k sign-ups is also only 0.12% of Twitter’s active user base – so to reiterate, revenue-wise, it’s not close to meeting goals, and as a bot disincentive, it’s nowhere near meeting its aims. And while Twitter has just this weekend rolled out Twitter Blue to more regions, there’s just no way that it’s ever going to reach the levels required to make it a viable consideration in either respect.

Which means that all the mucking around, all the impersonation issues, all the gold checks and gray ticks and square profile images and brand logos. All of this has, on balance, been a waste of time.

It’s not nothing – again, Twitter needs all the extra money it can get right now, and a $29 million annual boost in intake will help. But functionally, it’s been a series of blunders and missteps, one after the other.

And now, Twitter wants brands to pay $1,000 a month for a gold tick?

Yeah, safe to say that’s not going to be a roaring success either. And while Twitter will likely get a few more Twitter Blue sign-ups when it removes legacy blue checks sometime in future, that’s still only 420k extra subscribers, max.

The churn rate will also be high – because again, a blue tick isn’t valuable anymore if everyone can buy one – and unless Elon and Co. have some magic updates to build into Twitter Blue in future, beyond Blue-only polls or paying to qualify for monetization, I don’t see how this becomes a significant element of Twitter’s overall intake or process.

But maybe I’m missing something. Maybe, because it’s Elon Musk, we’ve missed the point, or the process, and there is actually another pathway to winning on this front that’s not been revealed as yet.

I don’t see it, but I can’t imagine the logistics of flying to Mars either, so maybe there’s more to come.

But I doubt it.



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Housebound Jordanian football fan a social media star

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Amer Abu Nawas was born with osteogenesis, or brittle bone disease, a genetic condition hindering normal bone growth that has meant he rarely leaves his home

Amer Abu Nawas was born with osteogenesis, or brittle bone disease, a genetic condition hindering normal bone growth that has meant he rarely leaves his home – Copyright AFP Khalil MAZRAAWI

Kamal Taha

Having spent most of his life housebound due to a medical condition, Jordanian Amer Abu Nawas’s love of football has propelled him to social media stardom.

Offering analysis of matches from the leading European football leagues to almost a quarter of a million followers, his Facebook page — “HouseAnalyzer” in Arabic — has grown into what he describes as a “big family”.

The 27-year-old was born with osteogenesis, or brittle bone disease, a genetic condition hindering normal bone growth that has meant he rarely leaves his home in Zarqa, 30 kilometres (18 miles) from Jordan’s capital Amman.

“It is true that I have never played football in my life, and have never attended any match, but for me football is everything,” Abu Nawas told AFP.

With no schools in the country catering to his needs, Abu Nawas grew up spending much of his time watching football matches, analysing the teams and playing football video games.

“This always made me feel like it is taking me from this world to a different one,” he said.

His relatives noticed his passion and encouraged him to publish his match analyses online.

In 2017, he launched his Facebook account, which now counts more than 243,000 followers.

– ‘Reach people’ –

Filmed on a phone in his bedroom, Abu Nawas’s videos usually feature him wearing a football jersey, excitedly commenting on matches and news from the world of football.

Discussing leagues from England, France, Germany, Italy and Spain, he sometimes uses a football pitch-shaped board to explain tactical nuances.

One of Abu Nawas’s latest videos reached more than 1.4 million viewers and he has started posting on YouTube, TikTok, Instagram and Twitter.

He said he was grateful for modern technology allowing him to connect with so many people.

“From this room, from this small place isolated from the world, I was able to cross these walls, reach people, communicate with them, create content, and become what I am today,” he said.

He expressed sadness at sometimes seeing people attack each other in comments to his posts, and said his relationship with his followers was “like a family”.

“This family is growing day by day, and I hope it will reach as many followers as possible,” he added.

Abu Nawas’s own family do their best to provide him with a comfortable life.

He is the youngest of three brothers and his father is a doctor and his mother a pharmacist.

Inside his room are shelves with a PlayStation, a computer and plastic baskets keeping items he might need.

On his bed are phones, remote controls, headphones and a long stick used to reach distant items.

– ‘Not an obstacle’ –

“He has his own world, in a room with a temperature of 27 degrees to avoid cold and pneumonia. He can operate anything using the remote control,” his father Yussef told AFP.

He said his son has friends who occasionally visit.

“When he feels bad, they take him out for a tour in a minibus,” he said.

Abu Nawas lamented that in Jordan “nobody cares” about people with diseases like his, and said he wished he had had the opportunity to attend school.

“The conditions for people with special needs are catastrophic,” he said.

“I could not learn because there are no special schools for people like me.”

Last year, the organisers of the football World Cup invited him to attend the tournament in Qatar.

But due to travel difficulties linked to his condition, he arrived late and missed the matches he was scheduled to attend.

Even so, Abu Nawas said it was “the best 10 days of my life”.

“I know my condition, I learned to be content, and I will remain so,” he said.

“Disability need not be an obstacle to success.”

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