Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may…

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Facebook’s latest experiment is a meme creation app, Whale

Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of…

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Facebook Has Launched Another Teen Focused App, This Time to Make Memes

For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former…

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Facebook’s Libra code chugs along ignoring regulatory deadlock

“5 months and growing strong” the Libra Association announced today in a post about its technical infrastructure that completely omits the fierce regulatory backlash to its cryptocurrency. Forty wallets, tools…

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Facebook Expands its ‘Breaking News’ Tags to More Regions

After trying them out in several markets over the last year, Facebook has this week announced that it’s going to give more publishers in even more regions access to its ‘Breaking…

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Facebook wants you to pay people on Messenger, Instagram, and WhatsApp with Facebook Pay

Square. Venmo. PayPal. Apple Pay. Google Pay. There’s really no shortage of ways to give people money via your phone, but that — nor growing calls that the company is…

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Facebook says a bug caused its iPhone app’s inadvertent camera access

Facebook has faced a barrage of concern over an apparent bug that resulted in the social media giant’s iPhone app exposing the camera as users scroll through their feed. A…

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Facebook machine learning aims to modify faces, hands and… outfits

The latest research out of Facebook sets machine learning models to tasks that, to us, seem rather ordinary — but for a computer are still monstrously difficult. These projects aim…

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Facebook finally lets you banish nav bar tabs & red dots

Are those red notification dots on your Facebook home screen driving you crazy? Sick of Facebook Marketplace wasting your screen space? Now you can control what appears in the Facebook…

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Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Facebook Ads are powerful because the target audiences marketers can build are so precise. However, if your goals include offline conversion like an in-store purchase, you won’t be able to…

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