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Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips



Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips

Reels is Meta’s fastest-growing content format, and as it seeks to fend off ever-growing competition from TikTok, the company has today announced a range of new Reels updates, including longer clips, new interactive stickers, audio editing options and more.

Longer clips is probably the biggest update – from today, users will be able to create Reels clips of up to 90 seconds, up from the previous 60-second limit.

Meta’s been testing 90-second Reels with selected users over the last few months, and now, it’s giving everyone a little more time to create their Reels content.

Which, in some ways, goes against the short-form ethos of the offering, a key element of its appeal. But then again, TikTok expanded the length of its videos back in July (3 minutes), then again in February (10 minutes), and given its enduring popularity, it would seem like providing users with more flexibility on this front has had little impact on engagement.

Still, on TikTok, there’s no alternative – you can’t post longer clips, for example, to Facebook Watch, or as a regular video upload, which makes it a little different.

I guess, really, an extra 30 seconds is no big deal in this respect, though it could be significant for creators looking to build a presence via the option.

On another creative front, Meta’s also adding a range of new stickers to Reels clips.

“We’re bringing some of your favorite Instagram Stories stickers to Reels: with poll, quiz and emoji slider stickers, you’ll have new ways to connect with people through your reels.”

New interactive tools will help to improve engagement, with polls, in particular, proving hard to resist for many users.

Meta’s also adding a new audio import option, which will enable creators to upload their own audio directly within the Reels creation process, while Facebook Reels will now support voiceovers for your recordings, so you can narrate your videos.

Meta’s also adding a new ‘Sound Sync’ option, which will enable Reels creators to automatically sync their video clips to the beat of a chosen music track.

Reels Sound Sync

That could make it a little easier to make better-looking Reels clips.

Finally, Meta’s also launching Templates, which lets you ‘easily and quickly create your own reel using the same structure as a reel you’ve watched’.

Meta’s been testing this with selected creators over the past few months.

Reels templates

As you can see in this example, now, when you see a Reel that you want to recreate, you’ll be able to select ‘Use as Template’ to pull in the audio and clip sequence. You’ll then be able to customize the format with your own content.

As we noted in our previous report on the option, Templates leans into remixing, which is a key engagement element in TikTok (and is also available in Reels), and so long as you’re not copying an idea frame-for-frame, with no credit to the original, it could be okay. But it does seem like it’s perfectly aligned with doing just that, which could be a problem – especially given that Instagram recently announced a new algorithm update to better promote original content creators in the app.

Remixes, it seems, won’t fall foul of that shift.

In addition to these creative updates, Meta’s also looking to boost Reels discovery, by basically shoving them into more recommendation feeds across its apps.

On Facebook, we’re rolling out suggested Reels in Feed globally to help you get discovered by people around the world. We’ve also expanded Reels in Watch globally, so people can find Facebook Reels in Feed, Groups and Watch. On Instagram, creators have the option to recommend their reels on Facebook to expand the reach of their content.

As is Meta’s way, when it thinks it’s onto a winner, it does it to death (see also: Stories), which serves the dual purpose of both ensuring maximum exposure to such content across its various streams, while also making many users sick to death of seeing them. That, ideally, then also makes them sick of seeing them in other apps too – so while flooding you with a certain format may seem like a path to reducing engagement, maybe, it also helps to ween users off the latest trends, which then sees them stop using alternative apps as well.

Maybe that’s a step too far, but I wouldn’t be surprised if Meta has helped to drive people away from competitor apps via over-saturation of rising content formats.

From a technical perspective, Meta’s also looking to provide more Reels creation options, with the capacity to create, edit, publish and schedule Facebook Reels from Creator Studio, as well as the addition of new video clipping tools in Studio, which will make it easier cut Reels highlights from long-form uploads.

Reels editing in Creator Studio

That’ll provide another way for brands to get involved in the Reels shift – and with more people engaging with more short-form video content, it’s well worth considering how you can incorporate the format into your content approach.

In addition, Meta’s also rolling out new editing tools to help live-stream creators cut Live clips down to ‘a vertical-friendly, 60-second format’. Which is specifically focused on gaming creators, but could eventually have benefits for all live-stream users.

It’s amazing to consider the influence that TikTok has had over the broader social media industry, and the way in which short-form video has rapidly become the key content format of focus for so many users.

The appeal of short-form video is that it’s quick and non-committal, so if you don’t like what you’re seeing, you can skip onto the next, and continue on through your feed, looking for the best highlights that suit your mood on any given day.

Which, inevitably, is also having a broader impact on user attention spans, and as more people spend more time consuming this type of content, that’s changing their general approach to content, and the expectations around how messages are communicated to them through media inputs.

In other words, more users are getting more used to quick, simple, entertaining clips – which means that your promotions need to follow the same trends if you want to maximize your own brand appeal.

These new Reels updates provide a range of new considerations in this respect.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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