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Pinterest Expands Creator Fund as Part of Broader Celebration of Pride Month

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Pinterest Expands Creator Fund as Part of Broader Celebration of Pride Month

Pinterest has announced that creators in the UK and Brazil will now be eligible to apply for its Creator Fund, while it will also put more focus on rising LGBTQIA+ creators, as part of the broader celebration of Pride Month within the app.

As explained by Pinterest:

To ensure the creativity that comes from LGBTQIA+ creators is not overlooked, the Creator Fund will reduce barriers of entry for them to reach new audiences on Pinterest and give them resources to bring even more creativity to the platform. For this first cohort, the UK will focus on fashion and beauty creators while Brazil will combine creators from the food, beauty, fashion and decor categories.

Initially launched in April last year, Pinterest’s Creator Fund is designed to help support Pinterest creators in building a presence on the platform, and monetizing their Pin efforts, in order, ideally, to keep them posting more often

As with all platforms, Pinterest is working to keep its top talent active, which in turn, keeps more users coming back. And while Pinterest doesn’t have the overall reach or appeal of some other apps, there are unique benefits for specific Pin creators, with the additional funding and support providing more impetus for them to keep pinning, and keep building their presence in the app.

In addition to the expansion of its Creator Fund, Pinterest is also launching a new campaign with creator David Lovric, tying into Pride Month.

In our new “Somebody needs you” campaign, Pinterest creator David Lovric shows a fellow Pinner that boys can wear makeup too. Through makeup how-to’s, David’s content inspires Pinners to explore their authentic selves.

Throughout the month, Pinterest will also highlight LGBTQIA+ creators via its PinTV initiative, which will include creator originals, Shopping Spotlights and more.

“Also, over the next few weeks, when Pinners globally search for terms related to “Pride” on Pinterest, they will see a landing page on Today’s Inspiration with the theme of this year’s campaign, We Belong Here, that will lead them to Pride focused boards and articles on celebrating belonging.

Pinterest has become an important connective tool for LGBTQIA+ users, while it also now serves as a key hub for increasing understanding and community. For example, searches for “gender identity” in the app have increased 55% year over year, while searches for “lgbt support” are up 4x. Searches for “lgbtqia+ flags” have also seen a steady increase in the app, underlining the role that Pins can play in both facilitating community connection and providing support in various ways.

The focus on LGBTQIA+ creators within its Creator Fund program will help to enhance this focus, and ideally make Pinterest a more welcoming space for all users.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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