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Meta Announces Pride Month Activations in Messenger and Messenger Kids

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Meta Announces Pride Month Activations in Messenger and Messenger Kids

Meta has announced a new set of Pride-themed features for Messenger and Messenger Kids, providing more ways for users to engage in Pride Month celebrations.

First off, on Messenger – Meta’s adding new Word Effects, camera stickers, and 3D Avatar stickers to its existing Pride collection, which already includes various 360 backgrounds, sticker packs and chat themes.

As per Meta:

“#ConnectWithPride using new Word Effects on Messenger, a fun emoji cascade to everyday words and phrases you’re already using in your chats. Once you select the Pride chat theme, try out ‘Beautiful’, ‘Queer’, ‘Community’, ‘Stand Proud’ and ‘Transgender’, or create your own Word Effects to level up your convos with friends and family in celebration of Pride.”

Word Effects, which Meta launched in Messenger last year, enable you to choose an emoji to be paired with a certain word or term, which will then spark an on-screen explosion of that emoji character whenever it’s used within your chat (hence the rainbows in the image above). That can add a more festive spark to your discussions, and using the above terms, as Meta notes, will trigger an emoji response throughout June.

Meta’s new 3D Avatar Pride stickers, meanwhile, will be available in feed and stories on both Facebook and Messenger, while its chat themes will be accessible in Messenger and Instagram too.

“Later this month, we’ll also roll out a brand new sticker pack that invites conversation around support and love, designed in partnership with the incredibly talented London-based, non-binary artist and creator Wednesday Holmes (they/them).”

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Meta’s also looking to highlight inspiring LGBTQ+ voices and artists, including actor and model Kais Boukthir and performer JoJo Siwa.

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“This month, you can check out JoJo Goes, a new hybrid docuseries-format that follows JoJo and her celebrity friends as they partake in some crazy fun adventures she’s always wanted to experience but never got the chance to try before.”

On Messenger Kids, Meta’s also bringing back its Pride camera stickers and camera frame, as well as its rainbow AR effect.

Messenger Kids Pride Month

Meta’s also announced a range of Pride-themes activations across Facebook and Instagram, providing a range of ways for people to engage with the event. And for brands, Meta’s also releasing an updated Global LGBTQ+ Cultural Guide later this month, which is designed to ‘educate and inspire authentic ways to support the LGBTQ+ community’. 

Pride Month is an important opportunity to share your support, which can be a big thing for those within the LGBTQ+ community who still often deal with prejudice and bias based on who they are. A simple note of support, or even the use of a sticker on your profile, can go a long way to improve tolerance and acceptance, and it’s worth taking that extra step with your own social media presence – personal or brand.

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Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]

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Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]

Research has shown that Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their respective brand communities, and use their voice to support relevant causes and movements.

That directly relates to identity, and how people choose to align on political and cultural issues, and it’s important that brands consider how their core messaging, and subsequent actions, support their beliefs and stances, in various ways.

To glean more insight into this, Twitter recently partnered with OMG Research to explore how conversations related to identity are being conducted via tweet.

As per Twitter:

When it comes to serious matters, such as racial justice, gender equality, and climate change, people on Twitter not only welcome brands into these conversations but expect them to speak up on behalf of their followers and others who share their values.

Again, the advent of social media has changed the way that brands connect, which has also changed consumer expectations around what they share, and how they act in support.

An important consideration for all brands – check out Twitter’s insights below.

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