Twitter continues to expand its accessibility tools, this time via the addition of a new option to translate charts into audio elements for visually impaired users.
As you can see (and hear) in this example, the new process will enable visually impaired people to ‘listen’ to charts by translating the data into pitched sounds, in accompaniment to a written description of the chart.
Which, in most cases, you would assume, will end up sounding much like this example, though it’d be interesting to hear the slight variations in chart figures, and how that can help people listening in to delineate key elements within the chart display.
Twitter’s been working to add in more accessibility options over the past year, including upgrades to its alt-text description display, auto captions on video clips and a new ‘CC’ button on videos where captions are available.
Twitter’s also added a dedicated ‘+ALT’ button on posted images back in 2020, making it easier for users to add alt text descriptions to their shared visuals.
In combination, Twitter now provides a range of helpful elements to enhance the in-app experience, offering more ways for more users to take part in the Twitter conversation.
Chart translations are another small step, which can have big impacts for a broad subset of the community.
How to Batch Create Your Social Media Content [Infographic]
A key element of any effective social media marketing strategy is consistency, and posting at a regular enough rate to keep your audience engaged and interested in your brand and offerings.
But that’s generally easier said than done. Reading an advice post which says that you need to post every other day is one thing, but creating the actual content that’s required in order to align with that cadence is something else.
Because content creation takes time, time that small business owners, in particular, simply don’t have. At least, not regularly – which is why batch creation of your social posts, and scheduling them to go live throughout the week or month, can be a more effective way to maintain consistency, and tap into key events and opportunities.
Which is where this overview from the team at Giraffe Social Media may help. In the below graphic, the team from Giraffe has outlined a basic approach to batch content creation, which may seem obvious in many respects, but putting down a defined, set plan as to how you’re going to go about filling out your schedule can have big advantages.
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