Connect with us

SOCIAL

Meta Expands Test of New Removal Alerts Which Let Users Know When Automated Detection Was used

Published

on

Meta Publishes New Guide to the Various Security and Control Options in its Apps


Meta is expanding its test of new notification alerts that will provide more context on post removals in its apps, and specifically, will let users know when their post has been removed via its automated detection process.

As reported by Protocol, last year, Meta launched an initial test of the updated alerts which include more context as to why a post was removed, with additional insight into whether it was human reviewed, or enforced via automated detection. That provides more context on the process involved, which could help to reduce user angst, while also enabling people to appeal on the same grounds, which could better address errors.

The alerts were formulated in response to a recommendation from the Oversight Board after Meta’s automated detection removed images that had been used in a breast cancer awareness campaign.

As explained by the Board:

In October 2020, a user in Brazil posted a picture to Instagram with a title in Portuguese indicating that it was to raise awareness of signs of breast cancer. The image was pink, in line with “Pink October”, an international campaign popular in Brazil for raising breast cancer awareness. Eight photographs within a single picture post showed breast cancer symptoms with corresponding descriptions such as “ripples”, “clusters” and “wounds” underneath. Five of the photographs included visible and uncovered female nipples. The remaining three photographs included female breasts, with the nipples either out of shot or covered by a hand. The user shared no additional commentary with the post.”

Various other breast cancer related groups have raised similar concerns, with their posts and Stories being removed due to violations of Meta’s guidelines – even though its rules do state that mastectomy photos are allowed.

See also  Fake social media accounts aimed at Ukraine, says Meta

The Board recommended that Meta formulate a policy to provide more transparency on such, which Meta agreed to, while it also updated its systems to ensure that identical content with parallel context is not removed in future.

Advertisement

Of course, when you’re using automation, especially at Meta’s scale, some errors are going to occur, and in any case, the advantages of such process outweigh the false positives and mistakes, by a significant margin.

Indeed, Meta has repeatedly noted its improvements in automated detection in its regular Community Standards enforcement updates:

“Our proactive rate (the percentage of content we took action on that we found before a user reported it to us) is over 90% for 12 out of 13 policy areas on Facebook and nine out of 11 on Instagram.”

Making some mistakes is a side effect of this additional protection, and no one would argue that Meta shouldn’t lean more towards caution than letting things through in this respect.

The new alerts will add another element to provide additional insight, which will hopefully help Meta improve its systems, and address errors like this in future.



Source link

SOCIAL

Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs

Published

on

Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs

After previewing the option back in 2020, today, at its first-ever ‘Conversations’ messaging conference, Meta has announced that it’s launching the WhatsApp Cloud API, which will provide free, secure cloud hosting services for businesses.

As it sounds, the WhatsApp Cloud API will essentially host your conversation data on Meta’s servers, which will improve connection and speed, but will come with a degree of privacy trade-off.

The main benefits will be improved speed in messaging response, while it’ll also help to eliminate server expenses, which could be a big benefit to smaller businesses, in particular. It’ll also facilitate faster access to new WhatsApp business features as they become available.

The downside is that it will mean more reliance on Meta, while you’ll also need to dilute WhatsApp’s messaging security measures:

As Meta described in its original announcement:

If a business chooses to use a third-party vendor to operate the WhatsApp Business API on their behalf, we do not consider that to be end-to-end encrypted since the business you are messaging has chosen to give a third-party vendor access to those messages. This will also be the case if that third-party vendor is Facebook.”

As such, WhatsApp will include new notifications on consumer-to-business exchanges conducted through Meta hosting.

Advertisement
WhatsApp message prompts

How you feel about such trade-offs will come down to your personal perspective, but the offering could be highly valuable for smaller businesses looking to build out their tech stack, without having to sign on to a third-party hosting vendor, or buy their own hardware.

But again, that does also mean increasing your reliance on Meta, which has notoriously changed the rules on businesses in the past, leaving many in the lurch.

See also  TikTok Tests New Option to Tag Other Profiles in Your Video Clips

The real benefit, however, will likely be in developing regions, where WhatsApp is the dominant messaging platform, and many small businesses are looking for ways to maximize their reach and transactions in-app. If Meta can assist them in building their business, that could be a big step in making WhatsApp a more critical utility, for many more users, while also, eventually, providing a direct revenue pathway for the messaging platform.

Though it does feel like a bit of a honey trap. Meta has already flagged that it will eventually introduce charges for these additional elements, without specifically outlining what those costs will be. Once businesses are reliant on such, it’ll be too late to back out, and Meta could ensnare them via incremental increases, that may eventually become a big earner for the company.

On another front, Meta also announced Recurring Notifications on Messenger, which will enable businesses to re-engage people within a messaging thread. The feature is only available to premium users at present, which doesn’t cost more to be part of right now, but will in future as Meta looks to incorporate new charges for its messaging and hosting tools.

You can check out replays of the Conversations conference presentations here.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending