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Meta Launches Improved 3D Avatars, Expands Avatar Use to Instagram

Published

3 years ago

January 31, 2022

The metaverse is coming – not now, and not for some time yet, but it is evolving, and as per the name, Meta is keen to take ownership of that next stage, and ensure that it remains relevant in the future iteration of the web as we know it.

And this is another step in that direction – today, Meta has released an updated process for its 3D avatar creation on Facebook and Messenger, while it’ll also now enable people to use their custom avatars in Instagram Stories and DMs as well.

As you can see in this image, Meta’s new 3D avatars have more refined features and customization options to make them look more like the actual people that they represent, while Meta’s also adding more inclusive customization features, including Cochlear implants, hearing aids and wheelchairs, giving more users the ability to represent themselves in its apps.

Meta’s offered its 3D avatars as an option in its main app since 2019, with the capacity to create a digital depiction of yourself that can then be added to stickers, posts, reactions and more.

But while some people have adopted these characters, they haven’t really caught on in a major way. Meta will be hoping to change that with this new expansion, which also, as noted, will enable Instagram users to create their virtual self.

Which will additionally open up new opportunities for sponsored content.

“From now until February 28th, you’ll be able to outfit your Avatar to support either of the two Super Bowl LVI contenders – or if you can’t bring yourself to cheer for either team, there’s also a neutral Super Bowl LVI shirt you can choose instead.”

Digital clothing is fast becoming a key commerce trend, with Snapchat also offering a range of digital items to outfit your Bitmoji avatar in its app. And when you also consider that a virtual Gucci bag sold for $4,000 on Roblox last year, there’s clearly a rising demand for such items, which may seem odd to those outside of these worlds, but actually makes a lot of sense, given the status and prestige they can bring in these alternate, digital cultures.

When then leans into another element, in NFTs, the latest big trend to takeover social media circles.

One of the confusing things about the current NFT trend is that it’s not entirely clear what the purpose of these artworks is, in relation to the next stage of digital connection. Is the idea that you’ll display these digital artworks in the metaverse, in your own, custom space, or is it, as many NFT projects have suggested, that you’ll eventually be able to adapt these profile images into full-body, 3D avatars, which you could then use to represent yourself in a theoretical, all-encompassing VR or AR world?

In the case of the latter, that seems unlikely to be a big focus, as we already have various metaverse-like platforms, including Roblox and Fortnite, where people can buy digital ‘skins’ for players, and based on the trends we see in those apps, it’s unlikely to be random images of apes and cats that are going to become prominent depictions of people within these settings.

The latest Marvel characters, popular Star Wars villains – character depictions based on trending films and TV shows tend to win the day in these apps, and while users can go for more obscure pop culture references, the most common, coolest skins at any given time generally see the most use. The concept of NFTs is that you own a unique character, that no one else can have – but with the option to either look like yourself or go with a popular character instead, will people really want to look like a pixelated punk in full size? Cultural trends of the time will play a much bigger role than originality in this respect.

Indeed, Fortnite’s character skins are hugely popular – in fact, Fortnite makes the majority of its revenue from the sale of digital items, including skins, not from season battle passes (effectively in-game subscriptions) as some might expect.

Purchasing a new look for your character is second nature to the next generation of consumers, and its these audiences that are likely to drive the metaverse shift, with Meta repeatedly noting that it will take years, likely a decade or more, for the broader metaverse vision to take shape.

Will people really want to depict their digital self as a bored monkey from 2022 a decade on?

I mean, maybe that is the case and I’m missing the point, and maybe displaying your digital art works in your own dedicated space is the goal. But it does seem to me that, as an investment in the metaverse shift, you’d be better off looking at projects that are building universal, transferrable elements, like avatars, which can be adapted for the next stage, and will enable users to create custom visual depictions that align with existing trends, and are being built with portability in mind from the ground up.

That’s why projects like Ready Player Me seem more interesting, with custom avatar creation tools that aren’t confined to a specific trend, and will, ideally, eventually translate into the schemas and requirements of a universal metaverse platform.

Which is also where the expansion of Meta’s avatars comes in. With the capacity to build a depiction of yourself that becomes familiar, and which you can adopt as your virtual identity, Meta is positioning itself right now to be the originator of these characters, which will represent you in the space.

Which will be a key development focus for the company moving forward – as noted by Meta CEO Mark Zuckerberg:

“One day you’ll have multiple avatars ranging from expressive to photorealistic. Looking forward to sharing more soon.”

Meta’s photorealistic avatars are already well-advanced, and could, one day, be used as a true representation of yourself in digital environments.

But we’re a long way off that stage, which would require in-person digital scanning, along with massive amounts of computer power to facilitate full movement.

That likely won’t be a fully-functional option for some time, and until then, you’ll be using cartoonish depictions of yourself, like those we already see in VR, to engage and interact in these spaces.

This early development by Meta is a move to own this element, which is also a step towards owning the metaverse more broadly. Because for all the talk of Web3, and a fully decentralized, democratized internet, the reality is that someone will need to provide the platforms on which to build these new experiences.

Blockchain systems are already using masses of energy to facilitate decentralized networks, based on each computer in the chain acting as its own node, and the feasibility of that type of system being used to power more complex digital networks seems tenuous at best. Which likely means that the big tech players will need to, at the least, build the foundations, which others can then expand upon, and within that, it may well be that Meta dictates the requirements of the metaverse, potentially in partnership with other players to ensure interoperability.

But it’s a big ask, and it will take some time to evolve.

Meta’s working now to embed itself into that shift. And given its reach and presence, and its capacity to facilitate connection with custom avatar tools, this could be an important step.

Meta’s new 3D avatar tools are now available to users in the US, Canada, and Mexico.

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

8 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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