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Meta Launches New ‘Sphere’ AI System Which Can Scan and Measure the Accuracy of Reference Links

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This will no doubt provoke the many Facebook critics who remain hell-bent against fact-checks.

Today, Meta has announced the launch of a new AI model which is capable of automatically scanning hundreds of thousands of website citations at once, in order to check whether they truly support the corresponding claims on a page. 

As you can see in this example, Meta’s new ‘Sphere’ system is able to scan a Wikipedia page, for example, for supporting links within the text. It can then match up whether the linked pages actually do reinforce the claims made in the original post.

As explained by Meta:

“[The process] calls attention to questionable citations, allowing human editors to evaluate the cases most likely to be flawed without having to sift through thousands of properly cited statements. If a citation seems irrelevant, our model will suggest a more applicable source, even pointing to the specific passage that supports the claim.”

So it’s essentially a double-checking measure for reference links, which right now is only focused on Wikipedia pages. But it could eventually be expanded to all websites and reference links, helping to ensure more accurate data sharing, with less manual work.

Meta says that it’s focusing on Wikipedia to begin with, because it’s one of the most referenced knowledge sources on the web.

“As the most popular encyclopedia of all time – with some 6.5 million articles – Wikipedia is the default first stop in the hunt for research information, background material, or an answer to that nagging question about pop culture. But sometimes that quick search for information comes with a nagging doubt: How do we know whether what we’re reading is accurate?”

Because Wikipedia is crowd-sourced, and always expanding, it’s becoming ever more difficult for the platform’s team of volunteers to keep up with public edits, which can lead to misinformation and confusion. You’ve likely seen this in high-profile news stories, where people will edit a Wikipedia page as a joke.

Which may be good for the memes, but it can also lessen the accuracy of Wikipedia’s info, and with so many people now relying on the site for information, that can be problematic.

Which is where this new system comes in – though it could also potentially hold even more value as an SEO tool, in detecting and alerting web page owners to broken or erroneous links, which could help to ensure better data mapping to contextually match up relevant queries.

An automated system able to alert site managers to problematic links could be hugely valuable in this respect, and could improve broader web information flow and accuracy, facilitating a better data ecosystem.

It also marks yet another significant advance in AI understanding, and human-like processing of information.

“To succeed at this task, an AI model must understand the claim in question, find the corresponding passage on the cited website, and predict whether the source truly verifies the statement […] Where a person would use reasoning and common sense to evaluate a citation, our system applies natural language understanding (NLU) techniques to estimate the likelihood that a claim can be inferred from a source. In NLU, a model translates human sentences (or words, phrases, or paragraphs) into complex mathematical representations. We’ve designed our tools to compare these representations in order to determine whether one statement supports or contradicts another.”

Meta says that the model, and its dataset of 134 million web pages, is now available via open-source to expand related research projects.

It’s an interesting project, with a range of potential use cases – and as more people become even more reliant on what they read on the web, any measures that can improve the accuracy of what’s displayed can only be a positive.

You can read more about Meta’s Sphere project here.  

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.

TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.

“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.

TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.

Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”

ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).

Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.

GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.

Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.

Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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