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TikTok Adds New Inventory Filters to Ensure Safe Ad Placement in the App

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TikTok’s looking to provide more ad placement assurance for brands with a new ‘Inventory Filter’ process, that will enable advertisers to ensure that their content isn’t shown alongside potentially offensive clips in the app, if they so choose.

As explained by TikTok:

“The TikTok Inventory Filter provides advertisers with more control over the content that appears adjacent to their In-Feed Ads on the For You page. Now available in 25 countries and 15+ languages, the TikTok Inventory Filter is both a major milestone for brand safety and suitability on TikTok and a foundational technology for future advertising offerings.”

Built into the ad set up process in TikTok Ads Manager, the new Inventory Filter uses machine learning to detect variable concerns within user uploaded content, filtering each upload into one of three categories.

  • Full – This category includes high risk content, which is material that doesn’t violate TikTok’s rules, but may push the boundaries of what some may find acceptable. This could include uploads which feature ‘glamorization or gratuitous depiction of mature themes’
  • Standard – This tier excludes high risk, non violative content, but may still include some videos that depict mature themes
  • LimitedAds in this classification will only appear next to content that does not contain mature themes

That will give advertisers more control over where their promotions appear in the app – though the accuracy of TikTok’s automated classification will be the real test in this process, and the true measure of how valuable, and useful, these options can be.

TikTok says that, thus far, hundreds of major brands have leveraged its Inventory Filter within the testing period – “with every campaign seeing exceptional results, to the tune of 95%-99%+ “safe delivery rates”.

TikTok further notes that the technology is able to learn in real time to hone its classification, and evolve with emerging content trends.

That also points to just how advanced TikTok’s systems are at detecting content within video clips, which is one way in which it fuels its highly addictive ‘For You’ feed.

Indeed, back in 2020, TikTok came under fire after leaked internal documents revealed that the app’s moderators were being told to suppress posts created by users deemed ‘too ugly, too poor, or too disabled for the platform’.

At TikTok’s scale, there’s no way for its moderation teams to have manually checked every upload against these parameters, which suggests that TikTok’s systems are able to detect specific elements like these within uploaded clips, in order to then highlight such for moderators to review.

TikTok says that these regulations were never enforced on TikTok itself, and that these parameters were only ever applied in the Chinese version of the app (and only for a short, erroneous period). But again, the bigger point of note here is that TikTok’s systems are able to detect very specific aspects within each clip, which it can then use to show people more of the same, enhancing engagement in its feed.

In other words, TikTok can determine that a video depicts, say, a young girl with tattoos, wearing a low cut top. If you engage with that, by watching it through or liking it, it can then show you more clips which include those same, increasingly specific parameters.

That seems concerning, though it does make sense that TikTok’s algorithmic matching can be so enticing, given its capacity to determine more finite elements within each clip.

Which may actually make this new tool more accurate – but again, it does point to the advanced entity detection in TikTok’s system, which is the secret sauce of its app.

In this application, that could help to ensure safer ad placement. But in general, that capacity does seem potentially problematic.

TikTok’s new Inventory Filter is now available to advertisers in Australia, Brazil, Canada, Egypt, France, Germany, Indonesia, Italy, Japan, Kingdom of Saudi Arabia, Malaysia, Mexico, Netherlands, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam.

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Snap On How It Empowered Women’s With AR Storytellling

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Snap On How It Empowered Women’s With AR Storytellling

Snapchat has won the AR/VR category at The Drum Awards for Creativity. Here is the award-winning case study.

In France, like many western countries, public space lacks monuments honouring women. What about empowering Women’s Legacy through Augmented Reality? As a storytelling company, Snap knows that stories have the power to change hearts, minds, and behaviors. Stories create empathy, which can inspire behavior change across Snap and the broader industry. And although our industry is data-driven, we understand numbers are not a substitute for lived experience. The differing lived experience of underrepresented groups can reduce feelings of belonging, which in turn reduces opportunity to realize potential. Snap’s goal in inspiring empathy is to create a shared culture of belonging for all.

To celebrate International Women’s Day, March 8, 2023, Snap’s AR Studio has been honouring 8 emblematic women in 8 major French cities (Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes) through a unique augmented reality experience: “March 8, 8 women”. “March 8, 8 women” has been a unique opportunity to demonstrate Augmented Reality’s impact in supporting Great National Cause (French president Emmanuel Macron has declared Equity a priority for 2023), while showcasing Snap’s creative and technologic leadership in AR.

While as many women as men have marked the course of history, the vast majority of sculptures in the urban space in France (squares, gardens and streets) honour male characters. Snap’s AR Studio has thus imagined augmented reality statues of women who have left their mark on history in the fields of politics, arts and letters or resistance. These augmented reality statues are installed next to the physical statues of their male counterparts – hence creating a silent dialogue between two historical figures, a male & a female, a physical & a virtual, both having lived in the same era, walked similar fields, achieved close successes.

Each of these 8 virtual statues honours the achievements of the following 8 great women in history and helps to commemorate their contributions to French society:

Simone Veil: Champion of women’s rights, emblem of the 1975 law that legalized abortion, and the first female president of the European Parliament. Her augmented reality statue will be positioned next to the physical one of General Charles de Gaulle on the Champs-Elysées roundabout in Paris.

Simone de Beauvoir: An acclaimed writer and philosopher of the existentialist movement. As an anti-conformist, she advocated for the emancipation of women in her writings, such as her 1949 book The Second Sex, and became one of the pioneers of French feminism in the 20th century. Her augmented reality statue will be placed next to the physical one of 20th century poet and writer Antoine de Saint-Exupéry, at Place Bellecour in Lyon.

Elisabeth Vigée Le Brun: Admitted to the Royal Academy of Painting and Sculpture in 1783 and the official painter to Marie Antoinette, she achieved critical and popular success in the artistic world despite the many obstacles facing female artists of her time. Her augmented reality statue will be placed next to the physical one of 18th century artist Pierre Puget, in the Parc Borély in Marseille.

Françoise de Graffigny: One of the most emblematic female figures of 18th century French literature, best known for her philosophical essay Letters from a Peruvian Woman published in 1747. Her augmented reality statue will be positioned next to the physical one of renown philosopher Montesquieu, at Place des Quinconces in Bordeaux.

Manon Tardon: Figure of the French Resistance and Free France, she was present on May 8, 1945, in Berlin when the surrender of Nazi Germany was signed. Her augmented reality statue will be positioned next to the physical one of World War 2 hero Philippe Leclerc de Hauteclocque, at Square Amiral Halgan in Nantes.

Josephine Baker: An American-born singer, actress, feminist, showgirl, and French resistance fighter, Josephine Baker was a spy for the Free French Forces, an emblem of the Paris of the Roaring Twenties, and an influential figure in the fight against racial segregation. Her augmented reality statue will be placed next to the physical one of resistant fighter Jean Moulin, at Gare Centrale in Metz.

Olympe de Gouges: Principal author of the Declaration of the Rights of Woman and the Citizen published in 1791, she is considered one of the French pioneers of feminism. Her augmented reality statue will be positioned next to the physical one of French Revolution leader Jean-Baptiste Kléber, at Place Kléber in Strasbourg.

Hubertine Auclert: Journalist, feminist activist, and founder of the society Le droit des femmes in 1876, she advocated for women’s economic independence, the right to education, and equality in marriage and divorce. Her augmented reality statue will be positioned next to the physical one of early 20th-century activist Léon Trulin, at Place du Théâtre (not far from the Lille Opera).

“Through this innovative experience installed in 8 cities in France, we want to pay tribute to 8 women who have changed French history and society through their actions, their writings, or their positions. Thanks to Snap’s augmented reality technologies, we were able to celebrate those 8 women by building their statues in the public space by placing them alongside statues of men. By establishing a silent dialogue between these historical figures, our wish is to raise public awareness of the fight for women’s rights.” — Donatien Bozon, AR Studio Director.

To design this outstanding augmented reality experience, AR Studio Paris teamed up with French Women’s Rights advocate and influencer Aude Gogny-Goubert, drew inspiration from academic essays (Women & cities, Presses universitaires François-Rabelais, 2004), and requested the patronage of SnapWomen EMEA, a Snap’s Employee Representative Group supporting Equity. An all-female panel vetted the 8 female historical figures (and their male counterpart), from more than twenty curated candidates.

It took AR Studio Paris and its partners a total of 3 months, from ideation to launch, to create true virtual monument as close to physical ones as possible. 3D artists and producers scrutinized the physical statues in order to develop a virtual counterpart replicating sculpting techniques and materials. AR engineers exploited Snap Inc. proprietary technologies (Location AR, Environment mapping, Surface Tracking…) to bring this augmented reality experience to life.

The AR experience “March 8, 8 Women” has been available since March 8, 2023, sharing, with Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes citizen and visitors, 8 permanent virtual monument exclusively available on Snapchat… thus building momentum to advocate Equity across France.

Snap believes that augmented reality—digital content overlaid over the real world—represents the next major shift in computing. Like ephemeral messaging and vertical video, Snap also pioneered augmented reality. Today Snap is leading in AR, from a technology, scale, and creator perspective. Snap’s vision for AR is rooted in innovation and stems from our desire to solve problems for our community in a creative way through human-centric design, and the desire to create a more positive reality rather than escape the problems our society faces. As it turns out, Snapchatters love the world around them and the friends and family they share it with, so why not use technology to enhance it for the better?

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

While AI and large language models (LLMs) become more commonplace, it’s worth considering the amount of computational power, and data storage, that these systems require to operate. 

Demand for high-grade GPUs, for example, is still exceeding demand, as more tech companies and investors look to muscle in, while the big players continue to build on their data center capacity, in order to beat smaller systems out of the market.

That, inevitably, means that control over many of these new processes will eventually fall to those with the most money, and even if you have concerns about next-level computational power being governed by CEOs and corporations, there’s not a heap that you can do about it, as they need an established holding to even get in.

Well, unless a government steps in and seeks to build its own infrastructure in order to facilitate AI development, though that seems unlikely.

And it’s not just AI, with crypto processes, complex analysis, and advanced scientific discovery now largely reliant on a few key providers that have available capacity.

It’s a concern, but essentially, you can expect to see a lot more investment in big data centers and processing facilities over the coming years.

This new overview from Visual Capitalist (for Hive Digital) provides some additional context. Here, the VC team have broken down the current data center landscape, and what we’re going to need to facilitate next-level AI, VR, the metaverse, and more.

It’s an eye-opening summary. You can check out Visual Capitalists’ full overview here.

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30 Quick Ways to Increase Your Website’s Conversion Rate [Infographic]

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30 Quick Ways to Increase Your Website’s Conversion Rate [Infographic]

Looking to drive more direct conversions from your website listings this holiday season?

The team from Red Website Design share 30 ways to improve your website conversion rate in this infographic.

Here’s the top five from the list:

  • Include as few fields as possible on forms
  • Use testimonials
  • Clearly state product/service benefits
  • Include subscriber and social media follower counts
  • Write clear, compelling copy

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

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