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Meta Says that Threads Engagement is Lower Than it Would Like, as it Continues to Build the App
While the Threads team continue to refine the app, in the hopes of providing a true alternative to X, the early buzz around the platform has clearly eased, which could be the beginning of the end for the Meta-owned challenger.
Yet, despite this, there’s still a lot of interest there, and Threads usage is still relatively high, even without all of the key features required to meet user demand.
That’s according to Instagram chief Adam Mosseri, who provided a brief update on the state of Threads in his weekly Q and A on Instagram Stories, in which he touched on some of the key challenges for the app, and how the Threads team are working to improve.
As per Mosseri
“Overall [Threads is doing] good, a lot of people use it, but they don’t use it as frequently as we would like. There are some people who use it a ton, and some people who use it in a very, very lightweight way, so lots of work to improve.”
That’s pretty much in line with third party reports, which suggest that Threads users are now only using the app for around 6 minutes per day on average, down from a high of 21 minutes per day just after launch. For context, back in May, Elon Musk reported that X users were spending around 31 minutes per day in the app.
So it’s seemingly still a way off, but it’s also still comparatively limited on the feature front, and without a comparative feature set, it’s hard to make any definitive predictions on whether it’s able to become a bigger platform, or if it’ll fade out.
On that front, Mosseri also noted the key areas of focus for the Threads team right now:
- Messaging – Mosseri says that they need to make messaging “more easy”, which doesn’t necessarily mean that Threads will add its own DM element, as such, but it may more directly connect with your Instagram inbox. Meta seems hesitant to add another messaging element within its Family of Apps, which could be related to its broader messaging integration plan, which will eventually provide users with a universal app inbox, which connects your Messenger, Instagram, and WhatsApp chats, all in one. Meta’s been working on that plan for several years, and it’s seemingly now nearing completion. So adding another messaging platform into that mix could be a non-starter for Threads, but messaging, in some form, is on the cards for the app.
- Improved discovery – Right now, Threads uses your Instagram usage as a guide for the topics that you might be interested in on Threads, which is not always the best indicator, based on the varying use of both apps. On Instagram, people are more likely to follow brands, engage with memes, follow celebrities, etc. On Threads, which is more like X, you’re more likely to want to follow professional industry profiles and influencers, or people who post good text-based content, as opposed to cool images and video. That seems to be something of a stumbling point, and Threads will need to re-align its algorithm around Threads-specific engagement to boost engagement and activity.
- Improved recommendations – This is pretty much the same point. Right now, Threads is not good at showing you accounts that you probably want to follow on Threads specifically. As such, a lot of its recommendations are still fairly generic. I get a lot of celebrity profiles highlighted as potentially of interest, which is similar to what X shows you when you sign up for a new account, because it doesn’t have enough personal engagement data to know what you might actually like as yet. It feels like Threads is also in that stage, where its algorithms are simply not attuned enough to Threads-specific engagement to highlight more relevant profiles of interest. The chicken and egg challenge here is that it can only learn this by tracking user engagement, and unless people use the app more, the algorithm can’t know, with any real accuracy, what you might like. Basically, Threads has a way to go to improve its algorithmic matching, which is a big challenge based on varying usage.
- Edit button – Mosseri specifically made note of the need for an edit button, which Threads is already developing. At present, the prototype on this would give users a five minute post-publishing window to update their Thread. There’s no word on a release date for this as yet.
Oh, and there’s also that big gap in access, in that EU residents can’t use Threads at all at this stage.
Mosseri also shared a brief update on this:
“There’s a couple of regulations coming out next year that we want to make sure that we can be compliant with, so that’s something that we’re very focused on. Hopefully, we’ll have something to announce soon, but nothing to announce yet.”
So no movement on the EU access front, which will limit the expanded use of Threads, and could also be a restricting factor in making it a truly viable X alternative.
Yet, even so, among all of the X variants that have cropped up in recent times, Threads remains the most viable, and the most used, at least at this stage. Mastodon is still too complicated (though it has improved a lot of late), while Bluesky is too niche, and the others (Post, Pebble, Spill), are simply too small-scale to be considered real replacements, or even worthy supplements for most.
Threads addressed the key problem of scale by piggybacking off of Instagram, and driving sign-ups via in-app notifications, while it’s utilized the internal expertise and insights at Meta to build a great UI, and replicated several popular features direct from X.
But it doesn’t have all the ingredients as yet.
Yet, people are still using it, key user groups, like journalists, are still active in the app, and many people are still looking for a viable alternative, so that they can abandon X entirely at some stage. For most, that’s still not possible, because too much breaking news still gets shared first on X, but every time that Elon Musk posts a divisive remark, or makes an unpopular change, a few more people log out of X for the last time, and look to move on to something else.
Which is why Threads still has significant opportunity. Because like him or not, Elon has become an undeniably divisive figure, who’s taken up conspiratorial stances on several major issues. That, inevitably, is going to rub some people away. And with Musk using X as his personal soapbox for his version of free speech (i.e. “I should be able to say whatever I want, with no consequences, as it’s all just discussion”), the desire for an X alternative will remain, for as long as he continues to post.
And I don’t see him scaling back his late-night posting sprees anytime soon.
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12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
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Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
