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Meta Shuts Down Cameo-Like ‘Super’ App

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Meta Shuts Down Cameo-Like ‘Super’ App

In totally unsurprising news, that’s unlikely to have a major impact on many, Meta has announced that it’s shutting down its Cameo-like ‘Super’ app, through which fans were able to pay for celebrity shout-outs within video chats.

Very much like Cameo, though more focused on streamers and online influencers, Super hosted meet-and-greets, with users able to pay for one-on-one chats and other add-ons to enhance the experience.

It was another element in Meta’s broader push to provide more monetization opportunities for creators – but clearly, it hasn’t caught on, with Super now informing those who’d signed up to the app that it’ll soon be no more.

We are sad to say that Super is shutting down, and will no longer be available on February 15, 2023. When we started Super in 2020, we had hoped to create a virtual meet and greet experience that came close to what you’d expect from a real-life event like VidCon or Comic-Con. What we found we’d created, however, was a much greater opportunity for creators and fans to connect in fun and exciting ways. We saw creators and fans raise funds for good causes, launch a new set of books, test drive new jokes for standup routines, and even play trivia against one another. It was amazing to see the joy and creativity in each new Super event.”

But now, Super’s time has passed, as it’s moved onto the great digital shelf in the cloud, as Meta looks to cut costs and rationalize its investment in areas not related to its metaverse project.

Super was one of the many apps produced by Meta’s experimental NPE group, which announced last December that it was changing focus, and moving away from app experiments. Virtually all of the NPE team’s apps (of which there was 14 in total) have now been shut down, and again, with Meta putting all of its focus on the metaverse, and the coming VR shift, it does seem that many of these social app tests are simply not as relevant to the platform as they once were.

Meta has said that Facebook and Instagram remain its focus, which they should, given they bring in all the money. But clearly, the metaverse is where it sees things headed. And while creator monetization is important for both the current stage and in future, Super, evidently, was not achieving its intended goals.

Or Meta simply learned what it needed to from the experiment, and it’ll now roll any effective elements from the app into its other creator monetization features.

Either way, soon, Super will be gone, ending, effectively, the last of the NPE team’s app experiments.

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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