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Meta’s Oversight Board Announces New ‘Expedited Review’ Process

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Meta’s Oversight Board Announces New ‘Expedited Review’ Process

Meta’s Oversight Board has announced a change in approach, which will see it hear more cases, more quickly, enabling it to provide even more recommendations on policy changes and updates for Meta’s apps.

As explained by the Oversight Board:

Since we started accepting appeals over two years ago, we have published 35 case decisions, covering issues from Russia’s invasion of Ukraine, to LGBTQI+ rights, as well as two policy advisory opinions. As part of this work, we have made 186 recommendations to Meta, many of which are already improving people’s experiences of Facebook and Instagram.”

In expansion of this, and in addition to its ongoing, in-depth work, the Oversight Board says that it will now also implement a new expedited review process, in order to provide more advice, and respond more quickly in situations with urgent real-world consequences.

“Meta will refer cases for expedited review, which our Co-Chairs will decide whether to accept or reject. When we accept an expedited case, we will announce this publicly. A panel of Board Members will then deliberate the case, and draft and approve a written decision. This will be published on our website as soon as possible. We have designed a new set of procedures to allow us to publish an expedited decision as soon as 48 hours after accepting a case, but in some cases it might take longer – up to 30 days.”

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The board says that expedited decisions on whether to take down or leave up content will be binding on Meta.

In addition to this, the board will also now provide more insights into its various cases and decisions, via Summary Decisions.

“After our Case Selection Committee identifies a list of cases to consider for selection, Meta sometimes determines that its original decision on a post was incorrect, and reverses it. While we publish full decisions for a small number of these cases, the rest have only been briefly summarized in our quarterly transparency reports. We believe that these cases hold important lessons and can help Meta avoid making the same mistakes in the future. As such, our Case Selection Committee will select some of these cases to be reviewed as summary decisions.”

The Board’s new action timeframes are outlined in the table below.

That’ll see a lot more of Meta’s moderation calls double-checked, and more of its policies scrutinized, which will help to establish more workable, equitable approaches to similar cases in future.

Meta’s independent Oversight Board remains a fascinating case study in what social media regulation might look like, if there could ever be an agreed approach to content moderation that supersedes independent app decisions.

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Ideally, that’s what we should be aiming for – rather than having management at Facebook, Instagram, Twitter, etc. all making calls on what is and is not acceptable in their apps, there should be an overarching, and ideally, global body, which reviews the tough calls and dictates what can and cannot be shared.

Because even the most staunch of free speech advocates know that there has to be some level of moderation. Criminal activity is, in general, the line in the sand that many point to, and that makes sense to a large degree, but there are also harms that can be amplified by social media platforms, which can cause real world impacts, despite not being illegal as such, and which current regulations are not fully equipped to mitigate. And ideally, it shouldn’t be Mark Zuckerberg and Elon Musk making the ultimate call on whether such is allowed or not.

Which is why the Oversight Board remains such an interesting project, and it’ll be interesting to see how this change in approach, in order to facilitate more, and faster decisions, affects its capacity to provide true independent perspective on these types of tough calls.

Really, all regulators should be looking at the Oversight Board example and considering if a similar body could be formed for all social apps, either in their region or via global agreement.

I suspect that a broad-reaching approach is a step beyond what’s possible, given the varying laws and approaches to different kinds of speech in each nation. But maybe, independent governments could look to implement their own Oversight Board style model for their nation/s, taking the decisions out of the hands of the platforms, and maximizing harm minimization on a broader scale.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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