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Musk Cuts Thousands of Contract Staff, Hints at Additional Verification Elements

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2 years ago

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There Will be Ways to Generate More Revenue from Twitter, But $8 Verification Isn’t It

Seriously, every day Elon is throwing out new ideas for what’s coming next at Twitter, some of which probably will eventuate, and others that’ll get lost in the shuffle. And there’s certainly a lot of shuffling going on at Twitter HQ.

Here’s the Elon Musk/Twitter update for today:

More Job Cuts

Over the weekend, Musk’s transition team reportedly cut 4,400 of the company’s 5,500 contract staff.

Twitter users local contractors for various tasks, including content moderation and site management, but these are not employees, as such, so they were not included in the original staff cull, which saw Musk cut half of Twitter’s employees last week (before asking some of them to come back).

According to reports, many of these contractors were not told that their contracts would be canceled, they found out after finding that their access to Twitter’s systems had been shut off.

The impacts that these latest cuts will have isn’t clear, but it seems as though Twitter’s moderation, and even day-to-day upkeep, could start to deteriorate as a result.

Musk has been up-front about the need to cut costs, with Twitter, apparently, losing $4 million a day when he initially took over at the app. Job cuts will certainly address this, at least in part, but you would have to also expect that losing so many staff and contractors (now up to around 8k roles in total) will have to have some impact on the service.

If things start falling apart in the next few weeks, this could be why.

At the same time, Musk is now also engaging in public back-and-forth with former Twitter staff, who have questioned his claims about mismanagement at the company.

In summary, staff relations at Twitter are seemingly not going great at the moment.

Delayed Verification

As has been well documented, Elon’s $8 checkmark program has, this far, been pretty messy, leading to a range of impersonations, misrepresentations, and potentially defamation, amid confusion over the new blue ticks, and what they actually mean.

The ensuing chaos has even leading to major stock impacts for some big-name companies.

As a result, Twitter’s now taken a step back, with the new program removed from live deployment late last week. Musk has admitted that it ‘needs some tweaks’, but he does expect the $8 checkmarks to be made available again by the end of this week.

Though likely with one significant update:

So the new process, which is seemingly designed to address the aforementioned issues with impersonation, will enable Twitter to provide an official linkage between, say, a media organization and their actual staff in the app, with maybe a new variation of the ‘official’ gray tick, that will be displayed in addition to the blue checkmark.

How exactly that will work isn’t clear, but the idea is that this will provide more granularity to verification – so the blue checkmark is not viewed as a signal of authority, as such, but as a marker of verified identity in association with a brand.

In other words, imposters won’t so easily be able to dupe people with parody accounts, because they won’t have this extra seal of approval – whatever it may be – which would confirm that this is a representative of said organization.

Which makes some sense, but probably just sticking with the original blue tick system, and reviewing the guidelines for that, would have been easier.

But then, I guess, you wouldn’t be able to charge $8 to bring in some quick cash – and for context, 140,000 people reportedly signed up to the new $8 checkmark program in the days that it was available last week.

We’ll no doubt hear more about the next iteration of Twitter verification soon.

Twitter x LinkedIn

This is a more left-field option, but Elon Musk also says that people will soon be able to list their employment and education history on Twitter, expanding Twitter search into a whole new element.

Musk noted this in response to a user question about employment history and resumes, which Musk said would be ‘coming soon’ to the app.

That could add more credibility, or not, to what a user is saying. For example, if somebody’s commenting on climate change, and you check their Twitter resume and find that they have no history of climate research experience, maybe that lessens the value of their input.

Or maybe they just make it up. I don’t know, but it looks like Musk is trying to branch out into new areas, which may be aligned with his broader view of identity verification. Or it could be another opportunity to make money via job listings in the app.

——

Those are the big notes from Musk’s various comments and updates over the weekend, aside from his ongoing provocation of conflict between ‘the people’ and the ‘media elite’.

I’m not exactly sure where this stems from, as the negative coverage around Musk’s Twitter takeover thus far has related to staff cuts, and the way in which they were handled, verification changes, and the rushed nature of the new $8 checkmark program, and problems at the app, which Musk himself said just last week could go bankrupt at some stage.

It seems like those issues have all been reported pretty accurately, even if they’re not flattering to Musk. But maybe I’m missing something – or maybe, Musk just benefits from inciting class warfare that pits his supporters against his perceived enemies.



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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

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May 14, 2024

By

Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

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March 18, 2024

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

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February 26, 2024

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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