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Musk Plans to Meet with Twitter Staff This Week, as Takeover Deal Continues to Progress

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Elon Musk Launches Hostile Takeover Bid for Twitter

Quick check-in on the Elon Musk Twitter takeover, to see how things are going. So is Musk set to become the King of the Tweets any time soon?

Well, no, but it does potentially appear that the deal may be progressing once again, after Twitter recently provided Musk’s team with its ‘full firehose’ of tweets, in order to let them conduct their own analysis of fake profiles in the app.

According to a new report from Bloomberg, Musk has scheduled a meeting with Twitter employees for this Thursday, which will give Twitter staff a chance to ask Musk directly about his plans for the app.

As per Bloomberg:

Elon Musk will address Twitter Inc. employees at a company-wide meeting this week, the first time the Tesla Inc. chief executive officer will meet with employees since agreeing to buy the company for $44 billion in late April. The virtual meeting is set for Thursday morning, and Musk will take questions from Twitter employees, the people said.”

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Which should go well – no doubt Twitter employees will be completely open to hearing from the man who’s been publicly criticizing their colleagues and policies since launching his takeover push for the platform some 9 weeks ago.

As some readers may recall, Musk was actually scheduled to meet with Twitter staff back in April, following the news that he had purchased more than 9% of the company’s shares. At that time, Musk had just become Twitter’s biggest shareholder, and hadn’t launched a takeover push as yet – but after meeting with Twitter execs, and listening to their plans for the platform, Musk decided that he had no faith in the company’s management, and opted not to meet with staff as a result.

Since then, Musk has continually criticized Twitter’s processes, taking aim at everything from its growth strategies, to its flawed profile verification process, to its perceived left-wing bias, to the infestation of bots in the app.

The latter has become a key point of contention, with Musk posting a comment on May 13th which claimed that his Twitter takeover deal was effectively ‘on hold’ till Twitter could provide more evidence that its active user count was not dominated by bots accounts.

As noted, Twitter finally responded to this last week, when it gave Musk’s team access to its full tweet database, essentially putting the onus on them to conduct their own, independent analysis of its content, in order to disprove its claim that fake profiles only make up 5% of its users.

The fact that Musk is now willing to meet with Twitter staff seems like an indicator that this could have been enough to get the deal moving again. Though that’s only speculation, as we have no idea what Musk’s team will eventually find, or whether Musk himself will choose to believe, in any way, that its fake profile count is that low.

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Because as Musk has repeatedly stated, he’s pretty confident it’s more than that.

Yet, even if Musk does find that fake profiles make up more than 5%, that doesn’t mean that he can get out of the Twitter deal, as some have speculated, with Twitter falling back on its estimates that have been accepted by the SEC in its past performance reporting.

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If Musk’s team actually found the number to be 20%, as Musk says, Twitter could incorporate its detection methodology into its future reports. But that still wouldn’t mean that Twitter has acted in bad faith in the deal, and sought to mislead Musk and Co. in the process.

Without clear ill intent, the deal seems likely to push ahead – and now Twitter staff will be able to press Musk on his vague plans for the app, which include targeting 200% growth over the next three years, as well as a 5x increase in Twitter revenue by 2028.

Musk has also said that he plans to cut 1,000 roles from the company over the next year, which will likely make this a particularly testy meeting.

But if Musk has any concerns, he’s not showing it, as he continues to tweet juvenile jokes in the app.

Because 69, it’s rude… get it?

It’s honestly hard to tell whether Musk is a genius visionary or a sheltered frat boy – and I guess, really, he could be both.

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But his Twitter plans certainly seem ambitious, to say the least.

Maybe we’ll find out more this week.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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