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WhatsApp Adds Support for Secure Migration of Chat History from Android to iOS

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WhatsApp's Doubling the Size of Group Chats in the App

A quick one for WhatsApp users – today, Meta CEO Mark Zuckerberg has announced that users will now be able to switch between Android and iPhone without losing encryption on their messages.

As noted by Zuckerberg, this has been a highly requested feature, providing more flexibility and security for the many WhatsApp users looking to switch to a new device.

WhatsApp added the ability to transfer your data from iPhone to Android last year, which had been a key pain point for many WhatsApp users.

Before last year’s update, transferring your info meant losing your chat history, as there was no way to maintain security in the transition. Because WhatsApp chats are end-to-end encrypted, and stored on-device, Meta says that it had to work collaboratively with OS developers to come up with a solution that facilitated data sharing in this way.

And now, those switching between Android and iPhone will have the same capacity, which will give users more choice in their device selection and management.

The updated process is being rolled out to all WhatsApp users from today.

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Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]

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Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]

Research has shown that Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their respective brand communities, and use their voice to support relevant causes and movements.

That directly relates to identity, and how people choose to align on political and cultural issues, and it’s important that brands consider how their core messaging, and subsequent actions, support their beliefs and stances, in various ways.

To glean more insight into this, Twitter recently partnered with OMG Research to explore how conversations related to identity are being conducted via tweet.

As per Twitter:

When it comes to serious matters, such as racial justice, gender equality, and climate change, people on Twitter not only welcome brands into these conversations but expect them to speak up on behalf of their followers and others who share their values.

Again, the advent of social media has changed the way that brands connect, which has also changed consumer expectations around what they share, and how they act in support.

An important consideration for all brands – check out Twitter’s insights below.

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