Connect with us

SOCIAL

New unverified footage of Peng Shuai posted online

Published

on

Chinese people dodge censors to discuss Peng Shuai case online


Peng Shuai alleged that former Chinese vice-premier Zhang Gaoli forced her to have sex – Copyright AFP/File Eric Feferberg

Fresh unverified footage of Peng Shuai was posted online by a state-affiliated journalist on Sunday as international concern persists for the Chinese tennis star after she publicly accused a former vice-premier of forcing her to have sex.

Qingqing Chen, a reporter for the state-owned Global Times, tweeted a video of Peng appearing to speak with Chinese basketball icon Yao Ming.

Chen said the video was sent to her by a “friend” and that it was taken at an event to promote cross-country skiing in Shanghai.

The seven-second clip shows the tennis player smiling and listening as Yao speaks indistinctly.

Chen also posted a photo of Peng posing with Yao and two other Chinese sports figures — Olympic sailing champion Xu Lijia and retired table tennis player Wang Liqin.

The foursome were standing next to a banner for the “FIS Cross-Country Skiing China City Tour” with Shanghai’s Yangpu bridge in the background.

Advertisement

The Shanghai stop of the cross-country ski tour took place on Saturday, according to the state-run CGTN news site.

Twitter is blocked in China and only people with a VPN-type workaround can access it.

However, many Chinese diplomats and official state media have accounts to defend China’s point of view.

Peng, a former Wimbledon and French Open doubles champion, took to Chinese social media in early November to allege that former vice-premier Zhang Gaoli — who is in his 70s — forced her into sex during an on-off relationship spanning several years.

Her message was quickly scrubbed from the Chinese web, but not before screenshots were posted on Twitter, sparking a worldwide outcry.

The Women’s Tennis Association has called for Peng’s allegations to be investigated fully and transparently.

The sporting body announced earlier this month that it was suspending all tournaments in China, including Hong Kong, over concerns about Peng’s safety.

State media have previously published other images of Peng at a Beijing tennis tournament as well as a screenshot of an email allegedly written by the player saying “everything is fine”.

Advertisement

Peng also participated in late November in a 30-minute video call with Thomas Bach, head of the International Olympic Committee.

But the WTA and fellow tennis players have continued to call for more transparency from Beijing over Peng’s whereabouts.



Source link

SOCIAL

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Published

on

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

Though I can’t imagine that these will be entirely popular additions with users.

First off, Instagram’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed.

As you can see in this example, that’s a pretty big ad. Instagram hasn’t clarified if all of these new Explore ads will be featured as prominently as this, but the option will provide another means to reach IG users ‘in the earliest stages of discovering new content they care about’.

It could be a good consideration, with a chance to get your products featured in the main discovery feed in the app.

Instagram’s also testing ads in profile feed – ‘which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post’.

So now, if you check out someone’s profile, and tap on a post, you’ll also be eligible to be served ads in that dedicated stream of their content, essentially inserting ads into another surface in the app.

Advertisement

Instagram’s also looking into whether this option could also be used as a monetization opportunity for creators, as that activity will be tied back to an individual profile and content.

Instagram’s also testing what it’s calling ‘Multi-Advertiser Ads’, which will display more promotions from similar businesses to users after they’ve engaged with an ad.

Instagram ad updates

As per Instagram:

“When a person expresses commercial intent by engaging with an ad, we deliver more ads from other businesses that may be of interest, powered by machine learning.”

So Instagram’s looking to push even more related businesses at you, stacking ads upon ads. I don’t know how effective that will be, but in theory, it could get your brand in front of interested users based on previous ad engagement.

Finally, Instagram’s also launched an open beta of its AR Ads, which will be available in both feed and Stories in the app.

Instagram ads update

As you can see here, Instagram’s AR ads, built in its Spark AR platform, will invite users to interact with their ad content, which could also include positioning virtual furniture in their home, or test driving a car in the app.

Which Meta also says will help brands align with future engagement shifts:

“By giving businesses tools to create more personalized and immersive experiences today we’ll help them drive performance and prepare for the metaverse.”

I mean, AR and the metaverse, which is largely VR-based (going on the examples we’ve seen thus far) are not the same thing, but the creation of 3D objects will play a part in that next stage, and could help to advance your thinking on ad approaches.

Advertisement

These are some interesting ad considerations, but they’ll also see a lot more promotions being squeezed into your Instagram feeds, which, as noted, likely won’t be welcomed by users.

But with parent company Meta under rising pressure, Instagram has to do its part. And while leaning into further Reels, and forcing in more ads, may not be a great play, long-term, the usage and engagement data will ultimately tell the tale.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish